Thursday, March 22, 2007

According to IDC, tech companies are going to increase spending on marketing by 8% this year over last.

IDC forecasts 8% increase in tech marketing spending

The story in B2B Online points out that IDC surveyed 40 senior marketing executives. I'm no statistical genius but what kind of margin of error do you get with a sample size of 40...50% plus or minus?

1 comment:

Anonymous said...


Many congrats on the new blog and I really like the "Straight to the Point" name.

I look forward to reading your thoughts and insight about the market.

Marc Hausman