Invitation to Beta of Private Video Messaging App

I am working with a new client that is building a very cool video messaging app.

They are asking people to join the beta review process, so sign up now for an invite to test the beta version of Priveo - private video messaging reimagined bit.ly/14j6OhR

The invitations will be sent out shortly, so sign up now. bit.ly/14j6OhR

Interview with James O'Brien- Part 1: How to Get Started with Mobile Marketing

Last week, in the first of a two part series, I interviewed mobile marketing consultant James O'Brien on the Straight to the Point podcast series about how companies can get a mobile strategy started and where mobile marketing is headed.

I've known James for twenty years and admire the expertise he gained from working with commercial, political and government clients in his career. An expert in online marketing, email compliance and privacy regulations, James is the founder of J Obrien Global and is currently a partner with MobiMKT, a mobile application development agency.

You can listen to the podcast here: Interview with James O'Brien- Part 1: How to Get Started

What did we cover?

• How marketing is being transformed by mobile technology and the movement of the audience onto mobile devices
• How important is social media to achieving marketing objectives now? 
• How important is mobile marketing to the marketing mix? 
• For a firm without a mobile strategy, what is a good first step? 
• What marketing trends do you see that are going to impact the industry most over the next few years?

Mobile Social App Usage Skyrocketing

ReadWriteWeb posted last week about new statistics from ComScore about the rapidly increasing use of mobile apps to access social networking platforms. Here is the link...

Analytics firm comScore released new data today showing that U.S. mobile social media audiences increased 37%, and more than half of social mobile audiences read a post from an organization, brand or event on their mobile device.
While the mobile browser accounted for more visits, research shows that the social networking app audience has grown five times faster in the past year. While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.

And...

People are increasingly checking social networks more from their mobile devices. More than half (52.9%) read posts from organizations/brands/events. One of three mobile social networkers snagged a coupon/offer/deal, and twenty-seven percent clicked on an ad while visiting a social networking site.

Good News! Honeycomb Consulting is Born!

The good news here? I'm very proud to announce the birth of a new company.

After standing up the marketing infrastructure for a division of the largest privately held management consulting company earlier this year, I have started my own firm. Honeycomb Consulting brings to you the expertise and best practices I’ve learned from fifteen years of building and executing business development, social media, mobile, public relations, marketing and advertising campaigns.

Faced with an uncertain economic environment, senior executives I speak with can’t or won’t bring on new employees or full service agencies. However, the need remains to find prospects, close clients and strengthen relationships.

That is where I come in…

I founded Honeycomb to address the projects sales and marketing leaders have not been able to get to.  

Think about these questions…

• Are you generating enough leads?
• Is your social media strategy suffering from a lack of good content?
• Does your website copy need refreshing?
• Do you have a mobile app?
• Are there prospects that haven’t received phone or email outreach?
• Do you have projects that you have just not been able to kick-off?

Interested? Email me and let’s schedule an initial phone call and walk through your to-do list... and talk about whether you have the right or enough resources to achieve your goals. If it makes sense, we will work together to develop a project that addresses any neglected or under-resourced priorities.