Tuesday, November 20, 2012

Happy Thanksgiving! Plus Free Local Event...

Happy Thanksgiving!

On behalf of everyone here at Honeycomb Consulting, I'd like to wish you and your family a very happy Thanksgiving.

Before you leave for the airport, or finish up your to-do list, add this event to your calendar. The good people at Morgan Franklin have been organizing the Pivotal Play event series for over a year now, and they are always quality events.

Date: Tuesday, November 27
Time: 4:00pm-7:00pm
Location: USA Today's Gannett Center 7950 Jones Branch Drive McLean, Virginia 22107

London Fletcher, linebacker for Washington's professional football team
Catherine Meloy, President and CEO, Goodwill of Greater Washington
Tom Davidson, Co-Founder and CEO, EverFi

MODERATOR Chick Hernandez, anchor and reporter, Comcast SportsNet Mid-Atlantic
Guest emcee - Mike Wise, columnist, Washington Post and radio host for 106.7 The Fan

4:00pm-5:00pm | Registration & Networking
5:00pm–6:00pm | Panel Discussion
6:00pm–7:00pm | Cocktails & Networking


As always, here are a few articles that I recommend that you read (maybe while watching some football Thursday afternoon!).

5 Major Challenges Marketers Face (And How to Solve Them), by Sarah Goliger, HubSpot's Inbound Internet Marketing Blog

Number one? Driving traffic and generating awareness...

Four Reasons It Pays to Have a Company Blog, by Chris Lee, MarketingProfs
  1. Tying Together Your Online and Offline Efforts
  2. Demonstrating Knowledge
  3. Fostering Customer Relationships
  4. Boosting SEO Success
As always, if you like to learn more about Honeycomb, have a chat about your marketing plans for 2013, visit our website, or send me an email...

Friday, November 16, 2012

Movies Suck...at Making Money

In case you were wondering why all those ads for video games are all over TV...

From The Daily Beast:

‘Black Ops II’ Smashes Sales Records

Twihards have nothing on these guys. Gamers helped “Call of Duty: Black Ops II” shatter sales records this week, helping the latest installment in the popular franchise move $500 million worth of games in its first day. The previous record? A comparatively paltry $400 million set by 2011’s “Call of Duty: Modern Warfare 3.” Hype certainly helped the sales numbers—over 16,000 midnight release events took place across the country.

$500 million. In one day.

How much did you sell today?

Thursday, November 15, 2012

Puppies and Prosperity

Not often that you read an article that combines puppies and international economic development. Kudos to one of the Washington Post's bloggers for this one:

"Puppies: The new indicator of prosperity?" 

 Awesome puppy related chart...

and this one...

Thursday, November 08, 2012

Top Five Marketing Posts for November

It's Movember! Although I am not growing out a mustache, I am, however, getting a great deal of amusement out of my friends attempts to grow theirs. You all know who you are...lol

As always, here are a few marketing related articles that I thought I would share with you...

(Oh, and congratulations to President Obama. Now, do the grand bargain with Congress, so we all can move on and get to work.)

8 Social Media Numbers that Will Rock Your Business, by Eric Schurenberg, Inc

Here is a good line: “Personal data is the oil of the digital age”

25 Best Blogs 2012, by Time

Great list! I added seven of these to my RSS reader.

Email Marketing: 6 tactics on combining content and email strategies, by David Kirkpatrick, MarketingProfs

They are:

  1. Understand that content is a vital part of email marketing 
  2. Make the blog the hub of all content 
  3. Use internal resources to create content 
  4. Mine incoming email for content 
  5. Mine outgoing email for content 
  6. Repurpose content

5 Lessons From the Best Example of Content Marketing Ever?, by Jay Baer, Convince and Convert

A very good case study on a McDonald's content marketing program.

Content Plays Critical Role Throughout Tech-Buying Cycle, by MarketingProfs