Wednesday, October 28, 2009

New SIIA Webinar This Monday on B2B Social Media Apps- Targeting the C Suite

I want to make sure my faithful readers are aware of the next SIIA Webinar coming up this Monday, November 2 at 1:30pm. This latest episode is going to focus on how sales and marketing can work together to leverage simple, free social media tools to identify decision makers, grow relationships and close deals.

I'll be moderating the session and cuing up a fabulous panel that includes
  • Jim Fowler, CEO, Jigsaw
  • Steve Ressler, Founder, GovLoop

Click here to register: "Social Media Webinar Series: Using Social Media to Target the C-Suite and Close Deals"

There is a $89 charge to register- however, since you’ll be my guest, you can register for free if you use the following code- PRMSTRAT.

Thursday, October 08, 2009

Kristin Bockius of Microsoft Shares Her Social Media Expertise

How do you use social media to engage with government IT professionals? Is it even possible? Can you generate leads? Integrate social media with traditional marketing?

Well, yes, but don't take my word for it.

In the latest edition on Straight to the Point, my podcast series on BlogTalkRadio, I sat down with Kristin Bockius, the Relationship Marketing Manager at Microsoft's State and Local Government field marketing group. In a 20 minute Q&A, she shares...
  • how she evaluated social media as a possible communications tool
  • how she socialized the idea of social media with peers and superiors
  • how she specifically rolled out social media and kept it tightly aligned with corporate messaging and sales objectives
Here is a link to the show:

or you can just listen to it here

What do you think? Would you market to government executives differently? What could she be doing different or better?

Is Windows 7 A Home Run?

Walt Mossberg of the Wall Street Journal seems to think so...
After using pre-release versions of Windows 7 for nine months, and intensively testing the final version for the past month on many different machines, I believe it is the best version of Windows Microsoft (MSFT) has produced. It’s a boost to productivity and a pleasure to use. Despite a few drawbacks, I can heartily recommend Windows 7 to mainstream consumers.
I can't remember when I've read a positive review of a Microsoft operating system, at least since the late 1990's. Which I find a little confusing, as the Vista OS on my computer works just fine. Hmmm.

Well, in the interest of balance and harmony, Philip Elmer-DeWitt, a writter at, provides a bit of a rebuttal, unfortunately using Walt's own words against him...

Mossberg has written a positive review; he has plenty of good things to say about Microsoft's latest operating system, and anybody who is seriously interested in buying it should read the whole thing.

But if you want to know what's wrong with Windows 7, we've excerpted the juicy bits below the fold.

In Walt's words:

  • On a couple of these machines, glacial start-up and reboot times reminded me of Vista.
  • On a couple of others, after upgrading, key features like the display or touchpad didn’t work properly.
  • Windows 7 still requires add-on security software that has to be frequently updated.
  • It’s tedious and painful to upgrade an existing computer from XP to 7
  • The variety of editions in which Windows 7 is offered is confusing.
  • Microsoft has stripped Windows 7 of familiar built-in applications, such as email, photo organizing, address book, calendar and video-editing programs. [They can be downloaded free of charge.]
  • Windows 7 still isn’t quite as natural at networking as I find the Mac to be, but it’s better than Vista.
  • In my tests, [a new feature called HomeGroups] worked, but not consistently, and it required typing in long, arcane passwords.
  • The Mac still started and restarted faster than most of the Windows 7 PCs. But the speed gap has narrowed considerably, and one of the Lenovos beat the Mac in restart time.
  • In the name of security, Vista put up nagging warnings about a wide variety of tasks, driving people crazy. In Windows 7, you can now set this system so it nags you only when things are happening that you consider really worth the nag.
  • The system for upgrading is complicated, but Vista owners can upgrade to the exactly comparable edition of Windows 7 while keeping all files, settings and programs in place.
  • Unfortunately, XP owners, the biggest body of Windows users, won’t be able to do that.
  • They’ll have to wipe out their hard disks after backing up their files elsewhere, then install Windows 7, then restore their personal files, then re-install all their programs from the original CDs or downloaded installer files.
  • Then, they have to install all the patches and upgrades to those programs from over the years.
  • Microsoft includes an Easy Transfer wizard to help with this, but it moves only personal files, not programs.
  • This painful XP upgrade process is one of the worst things about Windows 7 and will likely drive many XP owners to either stick with what they’ve got or wait and buy a new one.

"Bottom line," writes Mossberg, "Windows 7 is a very good, versatile operating system that should help Microsoft bury the memory of Vista and make PC users happy."

UPDATE: Kudos to reader Jon T. of Cardiff, Wales, for digging up this quote from Mossberg's review of Vista:

"After months of testing Vista on multiple computers, new and old, I believe it is the best version of Windows that Microsoft has produced." — Wall Street Journal, Jan. 18, 2007

"After using pre-release versions of Windows 7 for nine months, and intensively testing the final version for the past month on many different machines, I believe it is the best version of Windows Microsoft has produced." — Wall Street Journal, Oct. 8, 2009

LOL. Too funny. I'll probably be upgrading anyway...