Thursday, October 08, 2009

Kristin Bockius of Microsoft Shares Her Social Media Expertise

How do you use social media to engage with government IT professionals? Is it even possible? Can you generate leads? Integrate social media with traditional marketing?

Well, yes, but don't take my word for it.

In the latest edition on Straight to the Point, my podcast series on BlogTalkRadio, I sat down with Kristin Bockius, the Relationship Marketing Manager at Microsoft's State and Local Government field marketing group. In a 20 minute Q&A, she shares...
  • how she evaluated social media as a possible communications tool
  • how she socialized the idea of social media with peers and superiors
  • how she specifically rolled out social media and kept it tightly aligned with corporate messaging and sales objectives
Here is a link to the show:

or you can just listen to it here

What do you think? Would you market to government executives differently? What could she be doing different or better?

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