Wednesday, March 26, 2008
Google and Intel are also sniffing around the partnership. I wonder how this affects Google's efforts to claim the old UHF bandwidth for a free, ad driven wireless network. (is that the hedging of bets I hear?)
More importantly, it will be compelling entertainment to watch these big elephants dance around and jockey for advantage, while the wireless behemoths, AT&T and Verizon consolidate their positions and throw up barriers to entry to the marketplace...
Tuesday, March 25, 2008
Yahoo Joins OpenSocial
From the article:
The OpenSocial foundation also launched a website: opensocial.org
Yahoo's announcement Tuesday could also put pressure on Facebook, the closely held social network that so far has not signed on to the effort.
Yahoo called itself a "founding member" of the foundation, which is planned to be an independent non-profit entity with a formal intellectual property and governance framework. Related assets will be assigned to the new organization by July 1.
The foundation will focus on issues including technology, documentation and intellectual property.
Social applications -- which let users do things such as see the music friends are listening to and share photo slideshows - have emerged as a popular activity for users of social networking sites, and a potentially powerful vehicle for delivering advertisements. Prior to OpenSocial, if a developer built a "favorite photos" application to work on one social network, it would have to be built all over again to work on another site.
Google introduced the initiative to put pressure on Facebook and MySpace, which is owned by News Corp., publisher of The Wall Street Journal. Facebook offers its own specifications for software developers and the over 7,000 such add-on applications for its site have contributed to Facebook's popularity and usage.
Steve Pearman, MySpace's senior vice president of product strategy, said, "Yahoo is an important addition to the OpenSocial movement, and through this foundation we will work together to provide developers with the tools to make the Internet move faster and to foster more innovation and creativity."
Monday, March 24, 2008
38 Must Reads on Online Reputation Management, Glen Allsopp
There's Plently of Value in Awareness, Josh Catone
D.C. Social Media Has Blown Up, Now to Get the Entrepreneurship Going, Nick O'Neill
Oh, and let's see- local PR firm gets caught with less than sharp interns.
Thursday, March 20, 2008
Grab Bag of Miscellania
The outstanding team here at Strategic has been working with our client Tellabs for almost two years now. Broadband access is a huge issue in the telecommunications industry and Tellabs has been leader in promoting broadband. Today, we and Tellabs put out a survey of telecom professionals that captures their opinions on the penetration and regulation of broadband. You can read the release here: http://biz.yahoo.com/prnews/080320/aqth501.html?.v=3
Take a moment and read Chris Parente's take on the survey and it's larger meaning.
In other news, the Wall Street Journal gave it's implied endorsement to social media resources. Watch out boys and girls- the days when social media was a romantic, cutting edge advancement in the progress of the human race is coming to an end. If the Wall Street Journal is endorsing it, then it's mainstream, normal and soon to be a regular boring part of marketing...like sending out a press release over telegraph wires...
Thursday, March 13, 2008
Check out my feed here: http://friendfeed.com/theprguy
AOL Buys Bebo?
I haven't posted in a while. Sorry to all my regular readers...I've been rather busy at work and, of course, following the minute by minute disaster that is the end of Eliot Spitzer's career.
But you can count on me from now on! Posts galore on the continuing mainstreaming of social media and networks, the start of the Nats baseball season, tech marketing in a recession, St. Patrick's Day, the CTIA Wireless show and RSA Security show- all over the next three or four weeks!
Tuesday, March 04, 2008
Social Networks- Good PR?
Nothing new about that.
So I chuckled when I read in BizReport about WPP's results from social networking for their customers (emphasis mine).
WPP found that more of their clients were interested in keeping consumers updated on company changes, events and specials and that social networking sites were a good way to do this. However, advertising on social networks was not as popular, leading the company to deduce that social networks are helping businesses but in a different way than originally thought.
From the beginning, many businesses have been interested in creating branded micro-sites within social networks. What this trend report indicates is that this is a good way to connect with a user-base, to introduce new products or to keep consumers updated on sales or company events.
To someone with a hammer, everything looks like a nail. To ad agency, everything looks like a opportunity to sell ads.
Monday, March 03, 2008
Do Not Copy Other People's Stuff
Don't believe me? Read "How my blog started the avalanche that buried presidential aide Tim Goeglein" by Nancy Nall Derringer in Slate today. Here is the link: http://www.slate.com/id/2185657/
I wonder how many people are going to fired ten, twenty years from now for plagiarizing other people's content (...and all the snotty, mean, vicious things they write on their own blogs or while commenting on other people's...). Seriously people, do not copy other people's stuff.