Sunday, February 21, 2016

Busy Weekend Reads

The weekend is a time for rest, right? Maybe that was the case long ago, back in the 20th century. Everyone knows that Saturdays and Sundays can be busier than regular weekdays. Change is only constant.

That rings doubly true when I look back and think about the wide variety of clients that we've worked with recently.

Here are a few examples:
  • publicly traded government contractor
  • cybersecurity analytics platform
  • consumer focused social discovery mobile app startup
  • B2B enterprise software developer
  • cloud computing cost reduction tool
  • video messaging mobile app
  • Wireless Distributed Antenna Systems engineering company
Whew. That a bunch of wildly different companies. I guess that's what keeps us passionate and excited each day- so many great teams building cool and interesting technologies.

Take a quick break from your busy weekend and read these five must-read marketing articles:
  1. The 8 Players in the Programmatic Ecosystem, Brian Sim
  2. Here are the Scripts for Sales Success — Emails, Calls and Demos That Close Deals, First Round Review
  3. Product/Market Fit: What it really means, How to Measure it, and Where to find it, Eric Jorgenson
  4. CMO Council: Marketers struggling to personalize, create real-time interactionsFierce CMO
  5. 15 documentaries on Netflix that will make you smarter about businessr Business Insider
Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Drop me a line.