Good read. Basically, strip out bias by focusing on product and sales.
Why marketing isn't marketing anymore
Tuesday, June 17, 2014
Thursday, June 12, 2014
16 Leadership Lessons from a Four Star General
This a really good post about the leadership lessons learned by General Stanley McChrystal. I haven't read his book, but this links to a quick round up.
16 Leadership Lessons from a Four Star General
In the end, “there are few secrets to leadership.”
It is mostly just hard work. More than anything else it requires self-discipline. Colorful, charismatic characters often fascinate people, even soldiers. But over time, effectiveness is what counts. Those who lead most successfully do so while looking out for their followers’ welfare. Self-discipline manifests itself in countless ways. In a leader I see it as doing those things that should be done, even when they are unpleasant, inconvenient, or dangerous; and refraining from those that shouldn’t, even when they are pleasant, easy, or safe.
Monday, June 09, 2014
15 Types of Content That Will Drive You More Traffic
Need more traffic? Who doesn't, right?
Leaving aside the issue of targeting your key audiences, this article is a very good breakdown of all the different content types you should be evaluating...
15 Types of Content That Will Drive You More Traffic
Read the whole article for everything you need to know (almost!)
Leaving aside the issue of targeting your key audiences, this article is a very good breakdown of all the different content types you should be evaluating...
15 Types of Content That Will Drive You More Traffic
Content type #1: Infographics
Content type #2: Meme
Content type #3: Videos
Content type #4: Guides
Content type #5: Book reviews
Content type #6: Opinion post (a.k.a. “Rant”)
Content type #7: Product reviews
Content type #8: How-to
Content type #9: Lists
Content type #10: Link pages
Content type #11: Ebook
Content type #12: Case Study
Content type #13: Podcast
Content type #14: Interview
Content type #15: Research and original data
Read the whole article for everything you need to know (almost!)
Labels:
case study,
content marketing,
ebook,
guides,
how-to,
infographics,
interview,
link pages,
lists,
Marketing,
memes,
opinion post,
podcast,
PR,
product reviews,
research,
technology,
video
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