Tuesday, July 29, 2014

Is Marketing Branding?

Often I talk with clients about the connection between branding and marketing. Almost all the time, there is a great deal of confusion. I bet you, reading this, are a little confused.

This article, Where Marketing Ends, Branding Begins from Kiss Metrics, is a very good, easy to understand overview.

What do most people get wrong?
Misconception #1: Branding is marketing / advertising / promotion / anything to that effect.
Misconception #2: You are the ultimate authority when it comes to your brand.
Misconception #3: There exists a formula for success when it comes to branding.

Do yourself a favor and read the rest of the post...

Monday, July 21, 2014

Is your email marketing as successful as you would like?

Is your email marketing as successful as you would like? Probably not, eh? We all know that great content and constant testing are keys to success, but what does that really mean?

This interview with noted author Jonah Berger offers some suggestions. Read here: Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

So what are the six steps?

  1. Social Currency 
  2. Triggers 
  3. Emotion 
  4. Public 
  5. Practical Value 
  6. Stories

Tuesday, July 08, 2014

Lead Generation? You Are Not Doing It Right.

Lead Generation is the Most Important Thing for B2B marketers. Are you doing it right? Probably not.

Spending all day on social media and getting no results should tell you something. Are you integrating marketing with sales? Are you creating compelling content that is targeted to specific issues?

Learn more by reading this fine post...

5 Keys to Revolutionary Lead Generation - The Cogent Coach

Thursday, July 03, 2014

Do You Know What Your Online Media Mix Looks Like?

Most non-marketers have no idea how to think about their marketing efforts. 

"Let's write a press release!" is not an analysis of your marketing, or lack thereof...

Need a quick primer on the different kinds of content that you need to be producing?

Here you go:

Paid, Earned, Owned and Shared Media – What’s Your Online Marketing Media Mix? - Top Rank Blog