Tuesday, April 29, 2014

The Complete List of Evergreen Content Ideas for Your Blog

Looking for an excellent and comprehensive overview of how to create evergreen content? Well, look no further.

The Complete List of Evergreen Content Ideas for Your Blog - buffer

Why evergreen content? Check out this chart...


More from the post:
The best way to guide this process, according to Hubspot, is to keep in mind this vital question: 
Will people still read this and think it’s interesting a year from now? That’s the goal of evergreen. Evergreen content must hold its relevancy over time or else it risks losing its value. 
The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. Keep creating amazing content, and follow these guidelines to make the amazing timeless.  
 3 keys to creating evergreen content
  1. Be the definitive source 
  2. Write for beginners 
  3. Narrow your topic

Wednesday, April 23, 2014

In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles

Read this very detailed look at marketing analytics.

First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles - MarketingLand

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. 
When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when considered by first touch, search, in fact, drove 56 percent of the leads. 
Furthermore, the combination of search first touch and search last touch was the most productive sequence for lead generation, accounting for 37 percent of all leads from first/last touch combinations.

Thursday, April 03, 2014

10 surprising social media statistics that might make you rethink your social strategy

Think you know all about social media? Think again. Check out the ten facts below, but make sure to click through and read the whole article.


10 surprising social media statistics that might make you rethink your social strategy - TNW



1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
2. 189 million of Facebook’s users are ‘mobile only’
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
4. Every second 2 new members join LinkedIn
5. Social Media has overtaken porn as the #1 activity on the Web
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
7. 93% of marketers use social media for business
8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
10. 25% of Facebook users don’t bother with privacy settings