Monday, October 24, 2011

Mobile Social App Usage Skyrocketing

ReadWriteWeb posted last week about new statistics from ComScore about the rapidly increasing use of mobile apps to access social networking platforms. Here is the link...

Analytics firm comScore released new data today showing that U.S. mobile social media audiences increased 37%, and more than half of social mobile audiences read a post from an organization, brand or event on their mobile device.
While the mobile browser accounted for more visits, research shows that the social networking app audience has grown five times faster in the past year. While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
People are increasingly checking social networks more from their mobile devices. More than half (52.9%) read posts from organizations/brands/events. One of three mobile social networkers snagged a coupon/offer/deal, and twenty-seven percent clicked on an ad while visiting a social networking site.

Thursday, October 13, 2011

Good News! Honeycomb Consulting is Born!

The good news here? I'm very proud to announce the birth of a new company.

After standing up the marketing infrastructure for a division of the largest privately held management consulting company earlier this year, I have started my own firm. Honeycomb Consulting brings to you the expertise and best practices I’ve learned from fifteen years of building and executing business development, social media, mobile, public relations, marketing and advertising campaigns.

Faced with an uncertain economic environment, senior executives I speak with can’t or won’t bring on new employees or full service agencies. However, the need remains to find prospects, close clients and strengthen relationships.

That is where I come in…

I founded Honeycomb to address the projects sales and marketing leaders have not been able to get to.  

Think about these questions…
  • Are you generating enough leads?
  • Is your social media strategy suffering from a lack of good content?
  • Does your website copy need refreshing?
  • Do you have a mobile app?
  • Are there prospects that haven’t received phone or email outreach?
  • Do you have projects that you have just not been able to kick-off?

Interested? Email me and let’s schedule an initial phone call and walk through your to-do list... and talk about whether you have the right or enough resources to achieve your goals. If it makes sense, we will work together to develop a project that addresses any neglected or under-resourced priorities.

Wednesday, October 12, 2011

Register Now for Social Media Survey Results Event

Click here to Register...

Event Information

Join Market Connections and Strategic Communications Group for the release of the Public Sector Social Media Study.
The second edition of this popular study takes a comprehensive look at use of and perceptions around social media among government agencies and contractors.
Learn how your organization stacks up against leading agencies and contractors using social media
Find out which devices and social media networks government target audiences prefer
Bring three repeatable social media success stories and the latest study results back to your office

Marketing, Communications and Business Development professionals serving the government and contractors, including marketing, promotions, public affairs, public relations, digital and new media communications.

8:00-8:30 a.m. – Networking and breakfast
8:30-9:15 a.m. – Presentation of study results
9:15-10:30 – Panel discussion and Q&A with industry and government experts

D.J. Caulfield, GSA - Branch Chief, Communication and Digital Marketing
Jack Holt, DOD - Former Sr. Strategist for Emerging Media
Meredith Lawrence, Polycom - Director, North America Federal Field Marketing
Steve Lunceford, Deloitte - Strategic Communications for Federal Public Sector
Nancy Nolting, Intelsat General - Marketing Programs Manager
Lisa Dezzutti, President & CEO, Market Connections will present the study findings.
Marc Hausman, President, Strategic Communications Group, will moderate the panel.