March Marketing Madness 2018

Got your brackets filled out?

Should be an entertaining month of basketball with upsets, Cinderellas and, maybe, Virginia not winning it all.

A few years ago, Honeycomb client Ostrato asked us to create a fun video to celebrate the NCAA Tournament.

Click the image to watch...



After that video production, we helped Ostrato execute a "startup pivot" and rebranded the company as ParkMyCloud, which has been super successful, leading to high numbers of new clients and a new round of funding.

While you are watching your favorite teams and updating your brackets, take a few seconds and check out these articles:

1. Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud, Marketing Week
2. 7 Mistakes You’ll Make in Marketing Performance, MarTech
3. Five Big Business Trends to Watch in 2018, Fortune
4. Google Tag Manager Checklist – 68 Ways To Prepare A Website, Reddit Marketing
5. Startups are cheaper to build, but more expensive to grow – here’s why, Andrew Chen

If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.

March Marketing Madness

March Marketing Madness!

Got your brackets filled out?

Should be an entertaining month of basketball with upsets, Cinderellas and, maybe, Kentucky going undefeated.

Honeycomb client Ostrato just put out a fun video to celebrate the NCAA Tournament. Click the image to watch...

15 Types of Content That Will Drive You More Traffic

Need more traffic? Who doesn't, right?

Leaving aside the issue of targeting your key audiences, this article is a very good breakdown of all the different content types you should be evaluating...

15 Types of Content That Will Drive You More Traffic

Content type #1: Infographics
Content type #2: Meme
Content type #3: Videos
Content type #4: Guides
Content type #5: Book reviews
Content type #6: Opinion post (a.k.a. “Rant”)
Content type #7: Product reviews
Content type #8: How-to
Content type #9: Lists
Content type #10: Link pages
Content type #11: Ebook
Content type #12: Case Study
Content type #13: Podcast
Content type #14: Interview
Content type #15: Research and original data

Read the whole article for everything you need to know (almost!)

First Video from Priveo

My client, Priveo, just released their first video. We are pretty excited, so check it out and tell me what you think.

Priveo is a mobile video messaging service that will be launched soon.

You can sign up for an invitation here: http://bit.ly/14j6OhR

Invitation to Beta of Private Video Messaging App

I am working with a new client that is building a very cool video messaging app.

They are asking people to join the beta review process, so sign up now for an invite to test the beta version of Priveo - private video messaging reimagined bit.ly/14j6OhR

The invitations will be sent out shortly, so sign up now. bit.ly/14j6OhR

Google Political Video Search

Google is rolling out a new service that should be interesting. It's a video search tool that parses the text of political speeches and makes it searchable. Here is the link to the announcement on Google's blog:

http://googleblog.blogspot.com/2008/07/in-their-own-words-political-videos.html

Here is a snippet of what they say:

Our teams have been working to develop tools to make it easier for people to track election-related information. A few months back, YouTube encouraged everyone to participate in the discussion process through the CNN/YouTube debates, Google Checkout offered an easy and fast way for individuals to make contributions to political candidates, and the Geo team created maps and layers to inform voters during elections.

Today, the Google speech team (part of Google Research) is launching the Google Elections Video Search gadget, our modest contribution to the electoral process. With the help of our speech recognition technologies, videos from YouTube's Politicians channels are automatically transcribed from speech to text and indexed. Using the gadget you can search not only the titles and descriptions of the videos, but also their spoken content. Additionally, since speech recognition tells us exactly when words are spoken in the video, you can jump right to the most relevant parts of the videos you find. Here's a look:

Kind of cool, eh? I mean, if you are really big political nerd, that is...

As part of my company's new marketing campaign, I've been sitting down with local marketing leaders to pick their brains. My goal has been to develop content that can serve as valuable information, tips, inside scoop and help guides for fellow marketing peers.

My interview with Toni Lee Rudnicki is posted below. Here I'd like to share a video podcast I shot with Mark Root, Executive Director of Corporate Communications at ManTech International. ManTech is a publicly traded (NASDAQ:MANT) IT and technical services firm serving federal government customers. Mark has some very interesting and enlightening nuggets to share about the "how, where, when and why" of government marketing.

So, by popular demand, I'm going to carve out to time today to actually post on this blog. We spend a lot of time counseling our clients on the pros and cons of blogging. The number one negative? Finding the time to post consistently!

Wra!

In lieu of anything intelligent to say, I'm do the next best thing a let a true marketing star take the stage. Toni Lee Rudnicki is the Chief Marketing Officer for iDirect, a satellite and network services company. She recently sat down with me for a short interview on how she developed a marketing plan to address to business challenges her firm faces.

This is a really interesting talk that Seth Godin gave to the folks at Google last year which I just recently discovered on Google Video. Seth is the author of "All Marketers Are Liars". Seth is, of course, a very, very good marketer.