Reading List!

Here are a few articles that caught my eye, for your light beach reading:

How to Destroy Teams and Become Losers - Leadership Freak

Five Ways to Improve Your B2B Social Marketing Strategy ROI- Inbound Marketing

How Startups Can Triple Their Custome Base in Year or Less-Tech Cocktail

The Monster list of startup submission sites for free listing -The Startup Videos

Invitation to Beta of Private Video Messaging App

I am working with a new client that is building a very cool video messaging app.

They are asking people to join the beta review process, so sign up now for an invite to test the beta version of Priveo - private video messaging reimagined bit.ly/14j6OhR

The invitations will be sent out shortly, so sign up now. bit.ly/14j6OhR

Why Asking Sales What They Want Is NOT Sales Enablement

A very good read on how to engage with the sales team and methodically determine how marketing can create the content that best improves the sales cycle...

Why Asking Sales What They Want Is NOT Sales Enablement - MarketingProfs

Basically,

1. Define Sales Activities

2. Identify the Coordinating Goals

3. Create an Activity Map

4. Perform a Materials Analysis

But click through to read the whole article...

When is the Best Time to Post Social Media?

Another good article from PR Daily...

"The best—and worst—times to post to social media" - Kristin Piombino

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.
Best time: Between 1 p.m. and 4 p.m. ET
Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.
Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET
Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.
Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET
Worst time: 10 p.m. to 6 a.m. ET

Click through to massive infographic...

5 Phases of Social Media Measurement

Read an interesting article I thought I'd share. There is no shortage of posts online on the topic of measuring the effectiveness of social media. I always thought that the true measure of any marketing expenditure was whether it increased sales, profitability or the valuation of the company. Hard to connect a tweet to a market capitalization, but one should always have that goal.

Anyway, this article from Clickz does a pretty good job of explaining the conceptual structure...

How to Measure Social Media - and Show Results to the C-Suite
http://www.clickz.com/clickz/column/2134500/measure-social-media-results-suite

And a nifty graphic too...

5 Phases of Social Media Measurement