Thursday, June 20, 2013

5 Phases of Social Media Measurement

Read an interesting article I thought I'd share. There is no shortage of posts online on the topic of measuring the effectiveness of social media. I always thought that the true measure of any marketing expenditure was whether it increased sales, profitability or the valuation of the company. Hard to connect a tweet to a market capitalization, but one should always have that goal.

Anyway, this article from Clickz does a pretty good job of explaining the conceptual structure...

How to Measure Social Media - and Show Results to the C-Suite

And a nifty graphic too...

5 Phases of Social Media Measurement

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