Sign Up for Straight to the Point

Just sent out Honeycomb's latest monthly newsletter- Straight to the Point. I've been sending this email out once a month for 4+ years and I get a lot of positive feedback.

See below for a list of the articles I mention.

Not a subscriber? Sign up here.

1. The Ultimate Database of Growth Hacking Tools, (I'm not sure if this is the "Ulitmate" list, but it's pretty comprehensive)
2. 13 SaaS Marketing Pros Reveal Their Lead Generation Strategies, New Breed
3. How to Turn Bloggers (and Other Influencers) Into Your Brand Champions, MarketingProfs
4. 16 Startup Metrics, Jeff Jordan, et al
5. 5 Startup Landing Page Teardowns, 500 Startups

The Gap is Shinking Between Mobile and Desktop CTO Rates

Another good chart from Marketing Charts shows the gap between mobile and Desktop click to open rates is shrinking.

Read the whole article here: http://www.marketingcharts.com/online/mobile-email-engagement-grows-58460/

The Ultimate Database of Growth Hacking Tools

I just found out about this website. It's like a Product Hunt for marketing tools. The Ultimate Database of Growth Hacking Tools,

(I'm not sure if this is the "Ulitmate" list, but it's pretty comprehensive)

Also, check out Product Hunt.

Good Marketing Reading

Content marketing and PR: a deep dive with Frank Strong - Content Marketing Experience

9 Entrepreneurs Reveal How They Validated Their Business Idea - Entrepreneur

Why We Fail - Farnam Street

5 Keys to Revolutionary Lead Generation - The Cogent Coach

Paid, Earned, Owned & Shared Media – What’s Your Online Marketing Media Mix? - Top Rank Blog

Summer Reading: 9 brilliant business books you can read in an afternoon

I'm always looking for business, economics and marketing reading ideas. The Business Insider just had a post with some good ideas.

Read the whole thing here: 9 brilliant business books you can read in an afternoon

Or just download them from Kindle...

1.'Who Moved My Cheese?' by Spencer Johnson
2. 'As a Man Thinketh' by James Allen
3.'How to Lie with Statistics' by Darrell Huff
4. 'The Greatest Salesman in the World' by Og Mandino
5. 'The One Minute Manager' by Kenneth Blanchard and Spencer Johnson
6. 'The Investment Answer' by Daniel C. Goldie and Gordon S. Murray
7. 'The Richest Man in Babylon' by George S. Clason
8. 'Marketing: A Love Story' by Bernadette Jiwa
9. 'Rich Habits: The Daily Success Habits of Wealthy Individuals' by Thomas Corley