Just sent out Honeycomb's latest monthly newsletter- Straight to the Point. I've been sending this email out once a month for 4+ years and I get a lot of positive feedback.
For as long as I've been recording podcasts for the Straight to the Point series, I've been focused on how marketing executives have been addressing larger business problems from a marketing perspective. I've been really lucky to sit down with some outstanding professionals from Microsoft, British Telecom, Socialware, BearingPoint and others.
Last week, however, I shifted gears a little bit and interviewed Braun Jones. Braun is a principal at WWC Capital Group, which is an investment banking and private equity firm dedicated to serving middle market companies in need of capital or seeking advisory services to complete a sale or an acquisition. I wanted to sit down and pick his brain about economic and market trends that affect the environment that marketers have to operate in.
What did we cover?
What does the economic outlook look like right now? Five years down the road?
How does he make transaction decisions?
What kinds of start ups are getting investments now? What technology trends are "hot"?
Is the government contracting market ready for another round of mergers?
