Why Asking Sales What They Want Is NOT Sales Enablement

A very good read on how to engage with the sales team and methodically determine how marketing can create the content that best improves the sales cycle...

Why Asking Sales What They Want Is NOT Sales Enablement - MarketingProfs

Basically,

1. Define Sales Activities

2. Identify the Coordinating Goals

3. Create an Activity Map

4. Perform a Materials Analysis

But click through to read the whole article...

When is the Best Time to Post Social Media?

Another good article from PR Daily...

"The best—and worst—times to post to social media" - Kristin Piombino

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.
Best time: Between 1 p.m. and 4 p.m. ET
Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.
Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET
Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.
Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET
Worst time: 10 p.m. to 6 a.m. ET

Click through to massive infographic...

5 Phases of Social Media Measurement

Read an interesting article I thought I'd share. There is no shortage of posts online on the topic of measuring the effectiveness of social media. I always thought that the true measure of any marketing expenditure was whether it increased sales, profitability or the valuation of the company. Hard to connect a tweet to a market capitalization, but one should always have that goal.

Anyway, this article from Clickz does a pretty good job of explaining the conceptual structure...

How to Measure Social Media - and Show Results to the C-Suite
http://www.clickz.com/clickz/column/2134500/measure-social-media-results-suite

And a nifty graphic too...

5 Phases of Social Media Measurement

Mad Scientist?

Lifted from the great blog, "The Big Picture", by Barry Ritzholtz.

Page after page of professional economic journals are filled with mathematical formulas leading the reader from sets of more or less plausible but entirely arbitrary assumptions to precisely stated but irrelevant theoretical conclusions. -Wassily Leontief, Science, Volume 217, 9 July 1982, p. 106.

Always a good idea to keep in mind when you read a news article that begins with "A new study released today said,..."

Are You A Freelancer?

If you aren't, then just wait a while...you probably will be.


40 Percent Of Americans Will Be Freelancers By 2020 - Vivian Giang, Business Insider

By 2020, more than 40 percent of the American workforce, or 60 million people, will be freelancers, contractors and temp workers, according to a study conducted by software company Intuit.

The entrepreneur business model will play a major role in the future workplace. The report also says that in the next seven years, the number of "small and personal businesses in the U.S. alone will increase by more than 7 million" and fulltime, full benefit jobs will be harder to find. Most of these businesses will be web or mobile-based and will work closely with a global workforce.

In 2020, one in six Americans will be older than 65, but they won't be "traditional" seniors as they will continue to work part or full-time.

Do you think this is a positive development?