Good Article in Inc.- 6 Reasons Companies Fail at Content Marketing

Another good article on marketing in Inc.

6 Reasons Companies Fail at Content Marketing

So...what are the reasons?

1. They have no subscription strategy.
2. They fail to inspire brand evangelists.
3. They still keep their content creators in silos.
4. They place traditional marketers in content roles.
5. They overlook internal marketing goals.
6. They miss out on opportunities to partner with traditional media.

I'd say that pretty much covers all the possible modes of dysfunction.

Five B2B Marketing Trends to Watch

MarketingProfs, always a good source of innovative essays on marketing, posted a good article that reviewed the coming trends in marketing.

Here is a link to the post along with a quick outline...

http://www.marketingprofs.com/articles/2013/11767/five-b2b-marketing-trends-to-watch?adref=nlt100113

Trend No. 1: Employee Advocacy and Social Selling

Trend No. 2: Content Marketing

Trend No. 3: Mobile and Consumerization

Trend No. 4: Big Data

Trend No. 5: Agile Marketing

This last trend is something that I think marketers have been wrestling with. Many companies are having trouble dealing with a faster business tempo.

Being an agile B2B marketer means that you still need to adhere to the same core principles of strategic marketing, but you also need to act in a faster, more collaborative and responsive way. New and adaptive automation technologies are essential to acting fast, being responsive, and scaling. Social marketing is essential to staying informed and being relevant to your target audience. Be flexible, understand your customers, and act quickly!

Go and read the whole article...it's worth your time.

Honeycomb Consulting is Two Years Old!

Honeycomb Consulting is Two Years Old!

Two years ago this month I went online to incorporate a new enterprise called Honeycomb Consulting. I had high hopes that I would be able to bring value to a range of clients, but I remembered the statistics that most companies fail within a year or two.

There are always shifting fortunes during the run of any business, but I can look back over the past 24 months and see that I've been blessed to work with some great companies on interesting projects...

Some highlights...

- Working with a mobile video app company, Priveo (www.priveo.me), supporting their initial product launch with a new website, videos, lead generation and PR outreach

- Built a public relations campaign for wireless innovator Solid (www.solid.com), resulting in increased trade and analyst coverage (NY Times, Tech Crunch, InformationWeek, RCR Wireless)

- Developed an event based thought leadership campaign with client Lyceum (www.lyceum.com), a payroll and HR systems provider, based on the issues facing small businesses as they attempt to comply with the regulations stemming from the Affordable Care Act (ACA)

- Constructed content marketing program for travel risk management company, iJET (www.ijet.com), that included graphic design, collateral development, and public relations outreach

- Helped systems management company LANDesk (www.landesk.com) develop their social media program and worked with them booking third party experts, including press and analysts, to be interviewed on their blog.

A big thank you to everyone who put their faith in Honeycomb!

If you would like to receive a detailed presentation about these engagements, just let me know and we'll schedule a time to chat.

Or, if you like to learn more about Honeycomb, have a chat about your marketing needs, visit our website, send me an email or just call me at 202-497-8333

Reading List!

Here are a few articles that caught my eye, for your light beach reading:

How to Destroy Teams and Become Losers - Leadership Freak

Five Ways to Improve Your B2B Social Marketing Strategy ROI- Inbound Marketing

How Startups Can Triple Their Custome Base in Year or Less-Tech Cocktail

The Monster list of startup submission sites for free listing -The Startup Videos

Invitation to Beta of Private Video Messaging App

I am working with a new client that is building a very cool video messaging app.

They are asking people to join the beta review process, so sign up now for an invite to test the beta version of Priveo - private video messaging reimagined bit.ly/14j6OhR

The invitations will be sent out shortly, so sign up now. bit.ly/14j6OhR