Tuesday, September 10, 2013

Honeycomb Consulting is Two Years Old!

Honeycomb Consulting is Two Years Old!




Two years ago this month I went online to incorporate a new enterprise called Honeycomb Consulting. I had high hopes that I would be able to bring value to a range of clients, but I remembered the statistics that most companies fail within a year or two.

There are always shifting fortunes during the run of any business, but I can look back over the past 24 months and see that I've been blessed to work with some great companies on interesting projects...

Some highlights...


- Working with a mobile video app company, Priveo (www.priveo.me), supporting their initial product launch with a new website, videos, lead generation and PR outreach

- Built a public relations campaign for wireless innovator Solid (www.solid.com), resulting in increased trade and analyst coverage (NY Times, Tech Crunch, InformationWeek, RCR Wireless)

- Developed an event based thought leadership campaign with client Lyceum (www.lyceum.com), a payroll and HR systems provider, based on the issues facing small businesses as they attempt to comply with the regulations stemming from the Affordable Care Act (ACA)

- Constructed content marketing program for travel risk management company, iJET (www.ijet.com), that included graphic design, collateral development, and public relations outreach

- Helped systems management company LANDesk (www.landesk.com) develop their social media program and worked with them booking third party experts, including press and analysts, to be interviewed on their blog.

A big thank you to everyone who put their faith in Honeycomb!

If you would like to receive a detailed presentation about these engagements, just let me know and we'll schedule a time to chat.

Or, if you like to learn more about Honeycomb, have a chat about your marketing needs, visit our website, send me an email or just call me at 202-497-8333


Monday, August 05, 2013

Invitation to Beta of Private Video Messaging App

I am working with a new client that is building a very cool video messaging app.

They are asking people to join the beta review process, so sign up now for an invite to test the beta version of Priveo - private video messaging reimagined bit.ly/14j6OhR

The invitations will be sent out shortly, so sign up now. bit.ly/14j6OhR






Thursday, June 27, 2013

Why Asking Sales What They Want Is NOT Sales Enablement

A very good read on how to engage with the sales team and methodically determine how marketing can create the content that best improves the sales cycle...

Why Asking Sales What They Want Is NOT Sales Enablement - MarketingProfs

Basically,

1. Define Sales Activities

2. Identify the Coordinating Goals

3. Create an Activity Map

4. Perform a Materials Analysis

But click through to read the whole article...


Wednesday, June 26, 2013

When is the Best Time to Post Social Media?

Another good article from PR Daily...

"The best—and worst—times to post to social media" - Kristin Piombino

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.
Best time: Between 1 p.m. and 4 p.m. ET
Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.
Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET
Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.
Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET
Worst time: 10 p.m. to 6 a.m. ET

Click through to massive infographic...