Interview with Matt Langan- Social Media and Content Marketing

Last week, I interviewed marketing consultant Matt Langan on the Straight to the Point podcast series. Matt is the CEO of L&R Communications and is also the editor-in-chief of GotGeoInt.com, the nations preeminent geospatial intelligence blog.  

Two years ago, as social media was starting to be adopted by marketers targeting the government customer, Matt and I had a great discussion about how companies needed to adopt a more aggressive content marketing approach in order to successfully grow their government business.


What has changed since then? Did our predictions turn out to be accurate? 

You can listen to the podcast here: Interview with Matt Langan

What did we cover?

• How the slow economic recovery is influencing marketing budgets?
• Are marketing executives rotating funds into social media and content marketing?
• How important is social media to achieving marketing objectives now? 
• How important is mobile marketing to the marketing mix? 
• What marketing trends do you see that are going to impact the industry most over the next few years?

Covering DOD and Intel Social Media with Matt Langan: A New Straight to the Point Podcast

This month, I'm pleased that Matt Langan agreed to spend some time with me for my Straight to the Point podcast series. Matt is the Editor in Chief of GotGeoInt?, a social network for the geospatial intelligence community, founded and funded by The United States Geospatial Intelligence Foundation. Matt has deep firsthand experience in setting up, growing and managing a community social network.

Matt's main points:
- The intelligence community was one of the early adopters of social media and there is deep penetration throughout intelligence and defense organizations
- A blog should be the central hub around which all other social media tools are arrayed for the purpose of promoting and distributing the content
- Content is king- without educational, engaging and entertaining content, any social media strategy is doomed to failure

Here is a link to the podcast hosted on BlogTalkRadio: http://www.blogtalkradio.com/JeffMajka/2009/07/21/Inteview-with-Matt-Langan-Founder-of-Got-GeoInt




What do think? Should community managers run their social networks like Matt does? Is your industry already developing social networks like GotGeoInt?