Wednesday, August 19, 2009

New SIIA Webinar: "The New Marketing Paradigm: Social Media in a B2B Setting"

I'm announcing a new webinar series, "The New Marketing Paradigm: Social Media in a B2B Setting", to be held over the next four months, sponsored by my firm, Strategic Communications Group, in conjunction with the Software and Information Industry Association. We will explore the many business applications of social media in a business to business environment. Some of the topics will cover how and when to use social media for:

  • Lead generation
  • Enterprise sales support
  • Competitive intelligence gathering
  • Deal capture
  • Distribution partner identification and cultivation
  • Search engine optimization (SEO)
  • Executive visibility and thought leadership
  • Reputation management
  • Employee recruitment
  • Team, culture and morale building
Click on this link for more information and to register: "The New Marketing Paradigm: Social Media in a B2B Setting"

Webinar #1: Overview of Business Applications of Social Media
Price for All: Free
Tuesday, September 8th - 1:30pm - 3:00pm EDT
Social media has already begun the transformation of how we interact, and has the potential to transform the way we do business. Understanding and effectively implementing a social media strategy can have a major impact on how businesses are perceived and how they interact with their customers. Nowhere is this more evident than the PR, marketing and sales departments. In this 90-minute webinar, you'll hear how social media tools can be used in lead generation, enterprise sales support, competitive intelligence management, employee recruitment, team culture & morale boosting, and branding & awareness

Karen Leavitt, CEO, Marketing Fusion
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Gail Nelson, SVP, Marketing, BurrellesLuce
Angela Lauria, CMO, AppAssure

Webinar #2: Enterprise Sales Support - Using Social Medial to Support the Enterprise B2B Sales Cycle
Price for All: Free
Monday, October 5th - 1:30pm - 2:30 pm EDT
With new service-based models and the rise of "freemium", the sales cycle is getting complicated -- and every advantage counts. Social media has the potential to connect these new models to the customers that want them, but how do you implement it? Where do you start? Hear how social media can transform the way you approach lead generation and sales cycle support.

Webinar #3: Using Social Media to Target the C-Suite and Close Deals
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, November 2 - 1:30pm - 2:30 pm EDT

Many of your customers are using social media to communicate with THEIR customers. How can you tap into their social media programs? The first step to closing the deal is to conduct a social media audit of your principal prospects. How can this be completed efficiently and comprehensively for a large number of prospects? How can you facilitate social media for deal capture?

Webinar #4: Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, December 7th - 1:30pm - 2:30 pm EDT
Social media should be an integral part of your PR strategy, not just your sales function. To run a successful campaign Marketing, Sales and PR need to be integrated using today's popular social media tools. How can you effectively integrate your social media strategy across the enterprise?

Robert Carroll, VP Marketing, Clickability
Richard Dym, CMO, OpSource, Inc.

I'll be updating this page as we add more speakers. If you'd like to submit your name as a possible speaker, or if you have any other topic suggestions, please don't hesitate to email me at

No comments: