Tuesday, June 30, 2009

New Straight to the Point Podcast- Jennie Olson of GovDelivery

Time again for another Straight to the Point podcast. This time I'm pleased to have sat down with Jennie Olson of GovDelivery. Jennie is the Director of Marketing at the company, which is the world's leading provider of government-to-citizen communications solutions. GovDelivery's Email and Digital Subscription Management solution is a Software as a Service (SaaS) platform that provides organizations a fully-automated, on-demand public communication system (Full disclosure- GovDelivery is a client of my employer).

What is so valuable about Jennie's experiences is that she faced the twin challenges of standing up a whole marketing operation from scratch and integrating the latest social media techniques into her overall marketing strategy targeting government buyers while accomplishing the corporate goals of driving sales and raising awareness. A tough row...have a listen and let me know what you think? Is she on the right track? What would she do different?

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