THE US 20: Twenty Huge Trends That Will Dominate America's Future

A little old, but I think everyone should read this. You need to know all of these trends in order to plan for the future.

THE US 20: Twenty Huge Trends That Will Dominate America's Future - Business Insider

It is a long article (with tons of awesome charts), so here is a quick summary.

1. The Bay Area Is Now The Center Of The Universe
2. The Sharing Economy
3. The Texas Growth Engine
4. The Great Congealing Of Cities And Suburbs
5. Rise Of The Robots
6. Energy Costs Have Stopped Growing
7. Renewables Are Surging
8. Wearable Technology
9. Everyone's Living Alone
10. Everyone Dates Online
11. Stagflation
12. The Future Of Housing Is Renting
13. Obesity Is At A Crossroads
14. The Gun Control Debate Is Over And Guns Won
15. The War On Drugs Is Over And Drugs Won
16. Old Hollywood Is Dead And Old TV Is Dying
17. The Education Bubble Has Burst
18. Teacher Evaluations
19. The Unintended Consequences Of Obamacare
20. The End Of Men

You can argue about some of these trends, but you have to acknowledge that something important is happening in each area.

Why marketers should keep sending you e-mails?

Why? Well, because it still works, duh...

Why marketers should keep sending you e-mails - McKinsey & Company

E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. 

That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.

Read This Article on Negotiation Right Now

Everyone should read this article right now.

The 10 Minute MBA Course On Negotiation - Business Insider

The Complete List of Evergreen Content Ideas for Your Blog

Looking for an excellent and comprehensive overview of how to create evergreen content? Well, look no further.

The Complete List of Evergreen Content Ideas for Your Blog - buffer

Why evergreen content? Check out this chart...

More from the post:

The best way to guide this process, according to Hubspot, is to keep in mind this vital question: 

Will people still read this and think it’s interesting a year from now? That’s the goal of evergreen. Evergreen content must hold its relevancy over time or else it risks losing its value. 

The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. Keep creating amazing content, and follow these guidelines to make the amazing timeless.  

 3 keys to creating evergreen content

1. Be the definitive source 
2. Write for beginners 
3. Narrow your topic

In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles

Read this very detailed look at marketing analytics.

First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles - MarketingLand

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. 

When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when considered by first touch, search, in fact, drove 56 percent of the leads. 

Furthermore, the combination of search first touch and search last touch was the most productive sequence for lead generation, accounting for 37 percent of all leads from first/last touch combinations.