The Complete List of Evergreen Content Ideas for Your Blog

Looking for an excellent and comprehensive overview of how to create evergreen content? Well, look no further.

The Complete List of Evergreen Content Ideas for Your Blog - buffer

Why evergreen content? Check out this chart...

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The best way to guide this process, according to Hubspot, is to keep in mind this vital question: 

Will people still read this and think it’s interesting a year from now? That’s the goal of evergreen. Evergreen content must hold its relevancy over time or else it risks losing its value. 

The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. Keep creating amazing content, and follow these guidelines to make the amazing timeless.  

 3 keys to creating evergreen content

1. Be the definitive source 
2. Write for beginners 
3. Narrow your topic

In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles

Read this very detailed look at marketing analytics.

First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles - MarketingLand

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. 

When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when considered by first touch, search, in fact, drove 56 percent of the leads. 

Furthermore, the combination of search first touch and search last touch was the most productive sequence for lead generation, accounting for 37 percent of all leads from first/last touch combinations.

When Should I Post to Social Media?

Always a good question, right? Click below to read the whole infographic...

The best—and worst—times to post to social media - PR Daily

10 surprising social media statistics that might make you rethink your social strategy

Think you know all about social media? Think again. Check out the ten facts below, but make sure to click through and read the whole article.


10 surprising social media statistics that might make you rethink your social strategy - TNW



1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
2. 189 million of Facebook’s users are ‘mobile only’
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
4. Every second 2 new members join LinkedIn
5. Social Media has overtaken porn as the #1 activity on the Web
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
7. 93% of marketers use social media for business
8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
10. 25% of Facebook users don’t bother with privacy settings

Startup City: The Urban Shift in Venture Capital and High Technology

This report seems to align with what I'm seeing here in DC.

Startup City: The Urban Shift in Venture Capital and High Technology - Martin Prosperity Institute

The key findings are as follows. 

Bay Area still on top: As a whole the San Francisco Bay Area — which includes greater San Francisco and Silicon Valley — accounted for more than 4 in 10 of all venture capital dollars invested across the entire United States. 

The city of San Francisco leads the way: San Francisco proper now attracts a larger volume of venture capital investment than Silicon Valley. East Coast Acela Corridor ranks 2nd: The Boston-New York-Washington corridor on the East Coast has emerged as the second major center for venture capital investment. 

New York City is a rising startup hub: Metro New York is now the nation’s third largest center for venture capital. Nearly 80 percent of the metro’s venture investment was invested in the city itself. 

College towns attracting venture capital too: College town tech hubs like Austin and Raleigh-Cary in the North Carolina Research Triangle have long been magnets for venture capital, but Boulder, Ann Arbor, and Lawrence, Kansas attract considerable venture capital on a per capita basis as well.  

Talent matters: Venture investment tracks the geography of talent, especially the percentage of adults who are college grads and the creative class. Eds and meds don’t matter for tech: While many states and cities have pinned their hopes on education and medical centers, our research finds little to no significant statistical associations between eds and meds employment and venture capital. 

Tolerance does matter: We find venture capital investment to be associated with several markers of the diversity of metros, including their shares of immigrants and gays.