Wednesday, October 28, 2009

New SIIA Webinar This Monday on B2B Social Media Apps- Targeting the C Suite

I want to make sure my faithful readers are aware of the next SIIA Webinar coming up this Monday, November 2 at 1:30pm. This latest episode is going to focus on how sales and marketing can work together to leverage simple, free social media tools to identify decision makers, grow relationships and close deals.

I'll be moderating the session and cuing up a fabulous panel that includes
  • Jim Fowler, CEO, Jigsaw
  • Steve Ressler, Founder, GovLoop

Click here to register: "Social Media Webinar Series: Using Social Media to Target the C-Suite and Close Deals"

There is a $89 charge to register- however, since you’ll be my guest, you can register for free if you use the following code- PRMSTRAT.

Thursday, October 08, 2009

Kristin Bockius of Microsoft Shares Her Social Media Expertise

How do you use social media to engage with government IT professionals? Is it even possible? Can you generate leads? Integrate social media with traditional marketing?

Well, yes, but don't take my word for it.

In the latest edition on Straight to the Point, my podcast series on BlogTalkRadio, I sat down with Kristin Bockius, the Relationship Marketing Manager at Microsoft's State and Local Government field marketing group. In a 20 minute Q&A, she shares...
  • how she evaluated social media as a possible communications tool
  • how she socialized the idea of social media with peers and superiors
  • how she specifically rolled out social media and kept it tightly aligned with corporate messaging and sales objectives
Here is a link to the show: http://www.blogtalkradio.com/JeffMajka/2009/10/08/Interview-with-Kristin-Bockius-of-Microsoft

or you can just listen to it here



What do you think? Would you market to government executives differently? What could she be doing different or better?

Is Windows 7 A Home Run?

Walt Mossberg of the Wall Street Journal seems to think so...
After using pre-release versions of Windows 7 for nine months, and intensively testing the final version for the past month on many different machines, I believe it is the best version of Windows Microsoft (MSFT) has produced. It’s a boost to productivity and a pleasure to use. Despite a few drawbacks, I can heartily recommend Windows 7 to mainstream consumers.
I can't remember when I've read a positive review of a Microsoft operating system, at least since the late 1990's. Which I find a little confusing, as the Vista OS on my computer works just fine. Hmmm.

Well, in the interest of balance and harmony, Philip Elmer-DeWitt, a writter at CNNMoney.com, provides a bit of a rebuttal, unfortunately using Walt's own words against him...

Mossberg has written a positive review; he has plenty of good things to say about Microsoft's latest operating system, and anybody who is seriously interested in buying it should read the whole thing.

But if you want to know what's wrong with Windows 7, we've excerpted the juicy bits below the fold.

In Walt's words:

  • On a couple of these machines, glacial start-up and reboot times reminded me of Vista.
  • On a couple of others, after upgrading, key features like the display or touchpad didn’t work properly.
  • Windows 7 still requires add-on security software that has to be frequently updated.
  • It’s tedious and painful to upgrade an existing computer from XP to 7
  • The variety of editions in which Windows 7 is offered is confusing.
  • Microsoft has stripped Windows 7 of familiar built-in applications, such as email, photo organizing, address book, calendar and video-editing programs. [They can be downloaded free of charge.]
  • Windows 7 still isn’t quite as natural at networking as I find the Mac to be, but it’s better than Vista.
  • In my tests, [a new feature called HomeGroups] worked, but not consistently, and it required typing in long, arcane passwords.
  • The Mac still started and restarted faster than most of the Windows 7 PCs. But the speed gap has narrowed considerably, and one of the Lenovos beat the Mac in restart time.
  • In the name of security, Vista put up nagging warnings about a wide variety of tasks, driving people crazy. In Windows 7, you can now set this system so it nags you only when things are happening that you consider really worth the nag.
  • The system for upgrading is complicated, but Vista owners can upgrade to the exactly comparable edition of Windows 7 while keeping all files, settings and programs in place.
  • Unfortunately, XP owners, the biggest body of Windows users, won’t be able to do that.
  • They’ll have to wipe out their hard disks after backing up their files elsewhere, then install Windows 7, then restore their personal files, then re-install all their programs from the original CDs or downloaded installer files.
  • Then, they have to install all the patches and upgrades to those programs from over the years.
  • Microsoft includes an Easy Transfer wizard to help with this, but it moves only personal files, not programs.
  • This painful XP upgrade process is one of the worst things about Windows 7 and will likely drive many XP owners to either stick with what they’ve got or wait and buy a new one.

"Bottom line," writes Mossberg, "Windows 7 is a very good, versatile operating system that should help Microsoft bury the memory of Vista and make PC users happy."

UPDATE: Kudos to reader Jon T. of Cardiff, Wales, for digging up this quote from Mossberg's review of Vista:

"After months of testing Vista on multiple computers, new and old, I believe it is the best version of Windows that Microsoft has produced." — Wall Street Journal, Jan. 18, 2007

"After using pre-release versions of Windows 7 for nine months, and intensively testing the final version for the past month on many different machines, I believe it is the best version of Windows Microsoft has produced." — Wall Street Journal, Oct. 8, 2009


LOL. Too funny. I'll probably be upgrading anyway...

Wednesday, September 30, 2009

Things I Found in My Google Reader

This morning I was stuck waiting at my car dealership. I was there for a oil change and a new battery. Of course, they found more things wrong with my car that obviously needed fixing immediately. That meant that I needed to cool my jets and wait.

Which meant that I spent some time browsing through my Google Reader. I don't usually spend too much time on Reader- mostly, I'm on Twitter or LinkedIn or Facebook. I set up Reader a while ago with all the RSS feeds I'd been collecting for the past four or five years, so there is a bunch of stuff in there.

Here is what caught my eye. First, and I can't believe how cool this is,

Panasonic has finally invented the technology to create the Power Loader from Aliens. Seriously, check out the video. Badass.

Today is the day Google invited 100,000 people to beta test its new application, Wave. It's apparently a neat IM, collaboration, publishing platform. All the geeks seem to be excited.

Scientists at Bell Labs have broken the 100 petabit per kilometer.second barrier. Who cares, you say? Well, it means that you can download every song on iTunes in 25 seconds. Yep. Also badass.

Andy Beal has a snaky blog post about the musical chairs act among top tech CTO's, "For Tech Execs It’s Not About the Money…This Just In: It’s About the Money."

Are you a newly rich tech CTO? In the market for a new pad? Leona Helmsley's mansion is starting to look affordable, "Dunnellen Hall Price Dropped Another $15 Million." Now a steal at $60,000,000.

Brian Solis rides to the rescue of the publishing industry and explains "The reports of newspapers’ death are (perhaps) greatly exaggerated". Why, you ask?

1) Newsprint may be black and white but the media business isn’t – While people tend to lean towards a twofold viewpoint (the world was this way, now it’s that way; people used to do things this way, now people do things another way), the truth is that the advent of new forms of media have yet to wholly kill previous forms. Television didn’t kill radio. The VCR didn’t kill the movies. Okay so maybe the Internet struck a near fatal blow to the music industry, but even in that case, things continue to evolve. In Chris’ words, “People want to get into a binary debate that we used to just all want (the newspaper) because we had no choice and now people want the raw feed to mix up their own news. From where I sit what’s really happening is that people have splintered in a lot of different directions. You still have people who value the gatekeeper/passive experience at one end and then you have (people on the other end) who just want the raw feed of all data washing over them, but mostly people exist on the span in between.”

2) Never underestimate the power of human nature - The people who get newspapers in print tend to be committed to getting the product in that form and whether it’s habit or not, they tend to stick with getting that paper delivered to their doorstep. O’Brien related that when the Seattle Post-Intelligencer ceased publishing its print edition and went web only, thanks to a joint operating agreement all P-I subscribers were switched automatically to the only remaining Seattle daily – The Seattle Times. People had the option to cancel, but something interesting happened. They didn’t. Not only did they retain their existing subscriptions, but when those began to run out, almost everyone renewed. O’Brien is not surprised by this and spoke of the digitally saturated people with whom he speaks every day – the venture capitalists and tech company executives whose lives are shackled to Blackberries and RSS feeds. “These are people who use technology for everything in their lives and they still get the paper in print. They still have it delivered to their doorstep.”

3) In today’s rapidly moving world, tactile yet passive experiences have merit - One of my favorite things about that morning paper is, quite simply, turning the pages. Humans are, after all, kinesthetic creatures, so the hands-on experience of a paper has some value. O’Brien agrees with that, and thinks that there’s something even more simple. Sometimes people just want a “psychologically different experience … a purely passive experience.” He went on to explain that oftentimes people don’t want “something with buttons or to click around. Even with a Kindle, there are buttons to push and that’s not appealing to them. They just want something that’s there. Something they don’t have to think about.” There are some who disagree with that perspective, but I’m not one of them.

Now, we turn our attention to two of my favorite topics, history and food.

Archeologists working in Rome have discovered the Roman Emperor Nero had a rotating dinning room in his modestly named "Golden Palace." This new fact about our culinary heritage prompted the food writer at the Guardian newspaper to go on a ballistic (but very properly British) rant on the eternal need for gimmicks in restaurants.

Tuesday, September 15, 2009

Listen to my Webinar- an Overview of B2B Social Media Business Applications

Last week, I had the great opportunity of serving as a speaker for a webinar hosted by the Software and Information Industry Association (SIIA). There were three excellent presentations and a fascinating Q&A session. The speakers were:

Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Gail Nelson, SVP, Marketing, BurrellesLuce
Angela Lauria, CMO, AppAssure

...and the session was moderated by
Karen Leavitt, CEO, Marketing Fusion.

Download the PDF of the 36 slides here and listen to the audio here (about 90 minutes).

What do you think? Please leave a comment or drop me a line!!

As I told you here, this was the first webinar in a four part series. The next three webinars will be held as follows (mark your calendars and click on the links to register):

Enterprise Sales Support - Using Social Medial to Support the Enterprise B2B Sales Cycle
Price for SIIA Members: Free, Non SIIA Members: $35
Monday, October 5th - 1:30pm - 2:30 pm EDT

With new service-based models and the rise of "freemium", the sales cycle is getting complicated -- and every advantage counts. Social media has the potential to connect these new models to the customers that want them, but how do you implement it? Where do you start? Hear how social media can transform the way you approach lead generation and sales cycle support.

Panelists:
Adam Mertz, Product Marketing Manager, Jive Software
Jay Hallberg, Co-founder & VP of Marketing, Spiceworks

Using Social Media to Target the C-Suite and Close Deals
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, November 2 - 1:30pm - 2:30 pm EDT

Many of your customers are using social media to communicate with THEIR customers. How can you tap into their social media programs? The first step to closing the deal is to conduct a social media audit of your principal prospects. How can this be completed efficiently and comprehensively for a large number of prospects? How can you facilitate social media for deal capture?

Panelist:
Jim Fowler, CEO, Jigsaw

Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, December 7th - 1:30pm - 2:30 pm EDT

Social media should be an integral part of your PR strategy, not just your sales function. To run a successful campaign Marketing, Sales and PR need to be integrated using today's popular social media tools. How can you effectively integrate your social media strategy across the enterprise?

Moderator:
Robert Carroll, VP Marketing, Clickability
Panelist:

Richard Dym, CMO, OpSource, Inc.