Fall Marketing Stories. Product Launches and New Clients.

Fall in DC is my favorite time of year.

Football.

Lower humidity. Normal, comfortable temperatures.

Product launches and new clients.

“Autumn is a second spring when every leaf is a flower.” — Albert Camus

All good things.

As per usual, take a quick break from your busy fall schedule and check out these articles:

1. Why big companies squander brilliant ideas, Tim Hartford
2. The Long Goodbye (To Facebook), Om Malik
3. Pivot to traditional: Direct-to-consumer brands sour on Facebook ads, DigiDay
4. LinkedIn Lead Generation: Definitive Guide (Updated 2018), Angelo Sorbello
5. Sunk Cost Sinks Ships, Medium

If you need help reaching your sales and marketing goals, email me and we'll schedule a free consultation.

Worldly Marketing Wisdom- What is the One Key to Marketing Success?

So why am I sending you this newsletter? 

My goal every day is to try and live up to the advice of Warren Buffet's business partner. 

“Go to bed smarter than when you woke up.”
— Charlie Munger

I try to read as much as I can. About marketing. Sales. Design. Startups. Software. Business. Economics. Personal improvement. 

Some of the things I read are crap and not worth sharing. Some, however are pretty good.

With that in mind, take a quick break and check out these articles:

What caught my eye in the past month?

1. Tesla, software and disruption, Benedict Evans
2. How the Blog Broke the Web, Amy Hoy
3. Building a Storybrand: The 7 Prospect Desires Your Business Depends On, MarTech
4. 50 Split Testing Ideas (You Can Run Today!), Neil Patel
5. The Websites Of 35 Unicorn Startups Before They Became Billion-Dollar Companies, CB Insights

If your marketing plan isn't functioning as well as you'd like, email me and we'll schedule a free consultation.

Which news is more or less worthy of your trust?

Once again, a good primer on how to determine which news is more or less worthy of your trust.

538: "When To Trust A Story That Uses Unnamed Sources" 

Marketing Links for August

This post will be short, as I'm sure most of you want skip over this part and click on links to five awesome marketing articles. 

What caught my eye in the past month?

1. 100+ Blog Post Title Templates That Grab Attention, TwelveSkip
2. How Long Should Your SaaS Software Trial Period Be?, Tomasz Tunguz
3. The Hyperfragmentation of Retail and Why the Biggest Winners are Digital Ad Platforms, not Microbrands, Namrata Patel
4. 15 Mind-Blowing Stats About GDPR, CMO.com
5. Ultimate Cognitive Bias Survival Guide, Geek Wrapped

If your marketing plan isn't functioning as well as you'd like, email me and we'll schedule a free consultation.

World Cup Fever?

The World Cup is the most watched sporting event in the world. 

3.2 billion people (almost half of the world’s population) tuned in to watch four years ago in 2014.

The semi-finals are this Tuesday and Wednesday, so I'm sure that some of you will be sneaking out to watch or keeping track of the games on your phones or computers.

• Before you run out of the office, read this month's top marketing articles:
• The Compounding Returns of Content Marketing[100% Must Read], Tomasz Tunguz
• Casper Marketing: How a Mattress Company Went from Zero to $750 Million in 4 Years (Case Study), SleekNote
• The Amazing Psychology of Japanese Train Stations, City Lab
• ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit), First Round
• You See What You Want To See, Of Dollars and Data

If your marketing plan isn't functioning as well as you'd like, email me and we'll schedule a quick call for a free consultation.