Busy Weekend Reads

The weekend is a time for rest, right? Maybe that was the case long ago, back in the 20th century. Everyone knows that Saturdays and Sundays can be busier than regular weekdays. Change is only constant.

That rings doubly true when I look back and think about the wide variety of clients that we've worked with recently.

Here are a few examples:

• publicly traded government contractor
• cybersecurity analytics platform
• consumer focused social discovery mobile app startup
• B2B enterprise software developer
• cloud computing cost reduction tool
• video messaging mobile app
• Wireless Distributed Antenna Systems engineering company

Whew. That a bunch of wildly different companies. I guess that's what keeps us passionate and excited each day- so many great teams building cool and interesting technologies.

Take a quick break from your busy weekend and read these five must-read marketing articles:

1. The 8 Players in the Programmatic Ecosystem, Brian Sim
2. Here are the Scripts for Sales Success — Emails, Calls and Demos That Close Deals, First Round Review
3. Product/Market Fit: What it really means, How to Measure it, and Where to find it, Eric Jorgenson
4. CMO Council: Marketers struggling to personalize, create real-time interactionsFierce CMO
5. 15 documentaries on Netflix that will make you smarter about businessr Business Insider

Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Drop me a line.

Snowmageddon Again?

Snowmageddon (Again)!Looks like another decent snow storm is heading to the East Coast and, predictably, everyone is freaking out.

We will see how snowy it actually gets, but a weekend storm shouldn't cause too much disruption.

Socked in this weekend? Grab a coffee (or warm adult beverage) and read these five marketing articles:

1. Grantland and The Surprising Future of Publishing, Stratechery
2. How to Failure-proof your Business with Customer Development, Eric Jorgensonda
3. New Co-Registration Test Data: 7 Lessons to Improve Your Opt-in Rates & Grow Your List, MarketingSherpa
4. Why Buying Email Lists Is Always a Bad Idea Hubspot
5. The Ultimate Cheat Sheet To Becoming A Master Negotiator, James Altucher

Happy New Year!

Happy New Year! Best wishes to all, and a prosperous 2016 to everyone!

Happy Holidays!

Happy Holidays!

Just a few working days before the end of the year and we are in the midst of another busy holiday season.

We wish everyone safe travels and best wishes.

Need a break from the holiday bustle, grab a coffee and and read these five marketing articles:

1. Magic Quadrant for CRM Lead Management, Gartner
2. Conversion Optimization: An Enormous List of Psychological Tactics, Nick Kolenda
3. Report: More than half of emails are opened on mobile, Fierce CMO
4. The 30 Best Lead Generation Tips, Tricks and Ideas Hubspot
5. LinkedIn Publshing Platoform: The Keys To Success, OK Dork

Do You Know the Number One Objection in Your Sales Funnel?

What's the one objection that's preventing your leads from turning into clients?

No idea? Then you should probably read this article:

The Number One Objection In The Sales Funnel, Tomasz Tunguz