The Gap is Shinking Between Mobile and Desktop CTO Rates

Another good chart from Marketing Charts shows the gap between mobile and Desktop click to open rates is shrinking.

Read the whole article here: http://www.marketingcharts.com/online/mobile-email-engagement-grows-58460/

The Ultimate Database of Growth Hacking Tools

I just found out about this website. It's like a Product Hunt for marketing tools. The Ultimate Database of Growth Hacking Tools,

(I'm not sure if this is the "Ulitmate" list, but it's pretty comprehensive)

Also, check out Product Hunt.

Good Marketing Reading

Content marketing and PR: a deep dive with Frank Strong - Content Marketing Experience

9 Entrepreneurs Reveal How They Validated Their Business Idea - Entrepreneur

Why We Fail - Farnam Street

5 Keys to Revolutionary Lead Generation - The Cogent Coach

Paid, Earned, Owned & Shared Media – What’s Your Online Marketing Media Mix? - Top Rank Blog

Summer Reading: 9 brilliant business books you can read in an afternoon

I'm always looking for business, economics and marketing reading ideas. The Business Insider just had a post with some good ideas.

Read the whole thing here: 9 brilliant business books you can read in an afternoon

Or just download them from Kindle...

1.'Who Moved My Cheese?' by Spencer Johnson
2. 'As a Man Thinketh' by James Allen
3.'How to Lie with Statistics' by Darrell Huff
4. 'The Greatest Salesman in the World' by Og Mandino
5. 'The One Minute Manager' by Kenneth Blanchard and Spencer Johnson
6. 'The Investment Answer' by Daniel C. Goldie and Gordon S. Murray
7. 'The Richest Man in Babylon' by George S. Clason
8. 'Marketing: A Love Story' by Bernadette Jiwa
9. 'Rich Habits: The Daily Success Habits of Wealthy Individuals' by Thomas Corley

Great Deck: "Wave Theory of Startups"

I read a lot of articles, posts and presentations.

This one caught my eye.

 "Wave Theory of Startups"


 

Wave Theory of Startups: Braving the funding, sales and hype cycles from Guy Turner