Showing posts with label mobile advertising. Show all posts
Showing posts with label mobile advertising. Show all posts

Saturday, March 29, 2014

2014 Mobile Marketing Trends

Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic - inMobi Blog

This was posted back in December, but I think all of the trends are important this year.

1. Programmatic Buying

2. Wearable Technology

3. Improved Location Targeting

4. Mobile Ad formats

5. Mobile Big Data

6. Mobile Video

7. Rising Mobile Currency

8. Mobile Messaging

9. App Marketing

Tuesday, February 25, 2014

A Little Snow Day Reading

Wow. We have been having a lot of snow were in DC this winter. Being a hardy midwesterner, I'm not supposed to notice these things, but...

The good thing about cold winter weather is that it is great for staying inside and reading all about technology, marketing and business. Here are five pieces I recommend you read...


10 Tips for Improving Your Mobile Advertising Campaign - Mashable

50 Top Tools for Social Media Monitoring, Analytics, and Management - Social Media Today

Want a Viral Reddit Post? This Data Scientist Says He Knows How- In The Capital

A Wonderfully Simple Heuristic to Recognize Charlatans - Farnam Street

Why marketers should keep sending you e-mails - McKinsey and Company