New Podcast with Jean Foster, VP Marketing at BT Americas

Hi all, I want to share with everyone a podcast I did this morning with Jean Foster. Jean is the VP Marketing for BT Americas, a division of global telecom powerhouse British Telecom. She shares best practices on marketing strategy, competing against bigger rivals (Verizon! AT&T!), merging marketing departments from acquired companies, integrating social media into a large enterprise B2B marketing and sales strategy and how to sell social media to internal audiences.



Full disclosure: Jean selected my employer, Strategic Communications Group, to develop and execute targeted campaigns to support her marketing and sales initiatives. Check out BT America's sustainability blog and their managed security services Twitter feed.

How do you think BT is doing?

The Changing Landscape: Enterprise

I've been busy over the last few weeks developing a series of events in partnership with the Software and Information Industry Association (www.siia.net) that will take a look at the transformations occurring right now in three critical areas. Each of these areas (enterprise, mobile and security) are wrestling with dramatic change that is raising technology, regulatory, and cultural issues while generating tremendous business opportunities and creating real value for customers. Each of these events will feature insight from panelists with differing perspectives on all of these issues as well as peek into what the future might look like given today’s trends.

The first panel discussion (scheduled for next Tuesday morning) will cover the issues and trends in the changing landscape of enterprise software. Such issues include SaaS, outsourcing, integration complexity, Oracle's acquisition spree, Google's new SaaS app package, etc. A special focus will also be on the impact of change among government enterprises.

If you are going to be around the DC area, please click on the link below and register!

The SIIA Changing Landscape Series: Enterprise

Panelists: Tony DeSomma, Vice President, Oracle Public Sector Practice, BearingPoint
Tom Mazur, VP Government Sales, Lagan
Gary Golding, Edison Venture Fund
Moderator: Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Date: July 31, 2007
Time: 8am to 10am
Location: SIIA DC office, 1090 Vermont Avenue, 6^th Floor, Washington DC
Attendees: 50 people
Registration Fee: SIIA members $20/non-members $40

Please register here: http://www.siia.net/events/prereg.asp?eventid=756