Overview of B2B Social Media Applications- Marc Hausman

If you haven't already read the post, Marc Hausman, CEO of Strategic Communications Group, lays out the three main B2B applications for social media.

They are:

1. Social Media for PR
2. Social Media for Corporate Positioning
3. Social Media for Sales

"During the past four years, Strategic Communications Group (Strategic) has designed, executed and evaluated nearly 40 social media campaigns for the world’s largest, fastest growing and most successful technology companies.  Our clients have included global brands such as Microsoft, Cisco Systems, EMC, Sun Microsystems, British Telecom, NeuStar, Monster and BearingPoint, as well as emerging vendors like Merchant Link, Cimcor, ePok and govWin.

While the practice and influence of social media can be applied across the organization, our experience teaches us there are primarily three high-value viable applications of social in a B2B environment."

Happy New Year!

Well, obviously I've been a lazy blogger over the last months. Sales opportunities have been coming at me fast and furious and I took a week's vacation in Arizona to visit my folks. Very nice.

However, tech and PR news has been piling up without any comment by me, so I need to buckle down and start...

...tomorrow.

In meantime, I'd like to point you in the direction of a new blog by...my boss, Marc Hausman.

Yes, we've all heard the stories about appallingly bland, boring blogs by corporate CEO's, but this one is different, and not just because he signs my paychecks. Marc has some strong opinions about the direction of PR and it's continuing ability to help businesses increase their sales, profitability and valuation. Add http://www.strategicguy.blogspot.com to your feedreader today.