Happy Holidays!

Getting closer and closer to 2017, and everyone starts to think about the year ahead.

Most of Honeycomb's clients have been planning and budgeting for months.

As far marketing predictions go, mine is easy: the more context there is, the higher the ROI.

The effectiveness of a generally oriented blog post or email is not-so-slowly dying. Being as relevant as possible to a prospect's, or customer's, current situation, even psychology, is becoming more and more important. Tracking opens and clicks are important, but measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, share, and keep opening it up.

In the meantime, grab a cup of hot coffee and check out these must-read 2017 marketing predictions from other marketing experts:

1. 6 Marketing Trends for 2017, Chief Marketer
2. 5 Content Marketing Predictions for 2017, Convince and Convert
3. 2017 Marketing Predictions You Won't Have Read Elsewhere, Marketing Tech News
4. 6 Marketing Trends for 2017, Chief Marketer
5. 60+ Content Marketing Predictions for a Successful 2017 [E-Book], Content Marketing Institute
6. 7 Email Marketing Predictions for 2017, Campaign Monitor