Wednesday, June 20, 2012

Reading List- June 20

Here are some of the better articles and posts I've read in the past few days...

What the Rise of Content Marketing Means for Your Business by Chris Horton, Social Media Today

5 Essentials for Marketing In An Upswing (Hopefully) Economy by Terry Welty, DemandGen report
Those five basic premises of essential marketing outlined in my original article not only still apply today, but I believe they are even more important guidelines than ever. For marketing professionals trying to steer their company forward in a hesitant, but upward slanting business climate, there’s no better marketing advice I can give than to stick to the following tried-and-true, “go-back-to-basics” approach:
1. Know your company’s real value
2. Know your customer
3. Keep your salespeople well informed, well educated, and well armed
4. Stay consistently visible
5. Keep it simple

The Marketers Reading List by Jay Ehret, The Marketing Blog (This is a great list- read all of these!)

Seven Mobile Marketing Best-Practices by Igor Faletski, Marketing Profs
1. Simple beats pretty
2. Be brief
3. Mobile is highly local
4. Mobile search is focused and timely
5. Make it easy to share the love
6. Mobile searchers make mistakes
7. Optimize your UX for mobile

Read anything interesting lately? Send me the link at

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