I'm happy that Hank has taken some time to sit down with me and share his experiences standing up and growing a professional networking organization, The Capital Cabal. While I am very much a proponent of social media and online communications as a way to develop and maintain relationships, in person interaction is absolutely key to any B2B or B2G sales and marketing campaign.
What did we cover?
- How important are networking events in the DC area?
- What are the marketing strategies he used to grow 2nd Tuesday with little to no budget?
- How important is it to include off-line or face-to-face (FTF) events in your overall marketing mix?
- Is the DC area tech community strong and growing or still suffering from the effects of the recession?
Listen to the show on BlogTalkRadio...
or just click play...
Listen to internet radio with JeffMajka on Blog Talk Radio
Valuable info. Lucky me I found your site by accident, I bookmarked it.
Thanks for the audio... Really good stuff here! It is great to see what seven years will do to a company. The last seven have thrown out quite the challenges, but it is good to see how being liquid allows people and companies to adapt.
Thanks for passing along the podcast. Great stuff.
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