The reviews are coming in for "The Social Network" by Aaron Sorkin about Facebook founder Mark Zuckerberg. Sounds like its a good movie and going to be a big hit. Here is a roundup of reviews so far...
Levis is putting its $100 million dollar advertising account up for review. The goal?
According to people familiar with the situation, the review is an effort by the marketer to consolidate the nearly 20 media agencies it works with around the world to one or two agencies.
Is this consolidation a one-off event or evidence of a general trend? My guess is the latter.
In interesting talk by Richard Clark on the keys to cyber security
More M&A transactions that spotlight the importance of marketing dashboards powered by sophisticated analytical engines. "IBM to acquire analytics provider Netezza"
Should alcohol ads be allowed in college newspapers? The kids at UVA and Virginia Tech sure think so. They are suing the State of Virginia in order to overturn a ban...and the Supreme Court is looking at the case. How would you feel if your biggest possible advertiser was prohibited from buying space in your publication? Does Jagermeister really need to advertise in order to convince their best customers to have a shot tonight?
1 comment:
Glad to have you back... it is although you haven't missed a beat.
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