Wednesday, July 14, 2010

Interview with Kristin Bockius, Microsoft’s State and Local Government Relationship Manager

Originally posted on

The Worldwide Partner Conference is hopping down here at the Washington Convention Center. The energy level is high as 14,000 attendees network with each other and learn about the latest Microsoft software and services. One attendee I had a conversation with was Kristin Bockius. She works in the Public Sector group at Microsoft and leads their efforts to build relationships with state and local government clients and partners that service them. She is is an thought leader in how to utilize social media marketing techniques. Here is a few snippets of our conversation:

Why are you here at WPC?

I’m here mainly to connect with partners that sell to state and local governments or have an interest in tapping into this huge marketplace. I’m particularly keen on showing how they can use effective social media marketing campaigns to grow sales and strengthen client relationships. For example, if a partner isn’t using any social media tools now, they can still work with us to leverage the social media properties Microsoft has already built, like, and, and

Can you share some examples?

Sure. Infostrat is an IT consulting company and Microsoft Gold Certified Partner. I recently sat down with them for a social media consult. They were very interested on how to leverage social media in a business to business (B2B) and a business to government (B2G) situation. I shared a set of best practices that we’ve developed at Microsoft and now they are going to be launching a new marketing initiative with social media at its core.

Another company is SpeakTECH. They already have embraced the benefits of social media marketing as cost effective way to reach to prospects and customers. The challenge is here is how do we at Microsoft co-mingle our social media marketing activies with theirs in a way that effectively but appropriately drives new sales.

Lastly, I’m also going to be talking with Zones about how they can expand their already successful business into the sometimes hard to penetrate state and local government marketplace.

This is your first time at WPC. What do you think so far?

I’m psyched to be here. For one, I love DC! Plus, compared to other trade shows, everyone here is really engaged and enthusiastic.

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