Everyone is talking about the impact that social media is having on the healthcare industry. But is it really? There are plenty of patient and doctor social networks and lots of hospital twitter accounts. But is any of this obvious activity actually engaging these disparate audiences? Are we all confusing motion with progress?
Well, my colleagues and I got to talking about the need for an informal survey to determine what impact all this social media adoption is having. Are people satisfied with the healthcare industry's embrace of social media? are they getting the information they are looking for? What sort of info are they, in fact, searching for? So we set up a quick survey on SurveyMonkey.com and distributed it through Twitter, LinkedIn, Facebook and other social media sites.
Here are a couple of nuggets to digest:
- 96 percent of respondents said the industry is not using social media enough to communicate, share information and engage with patients.
- Ninety-nine percent of the respondents frequently used social media, including blogs, social networks and online communities, to discuss and research a wide variety of healthcare topics.
Take a look at the survey results. Let me know what you think- leave a comment...
1. How often do you review blogs, social networks, online communities and discussion forms for healthcare related information?
- Never- 1%
- Only once- 0%
- Occasionally- 17%
- Once a day- 16%
- All the time- 66%
- Personal health information- 51%
- Public policy information- 65%
- Scientific research and developments- 68%
- Market trends- 82%
- Employment information- 21%
(BTW, any comments about statistics, sample size or standard deviations will be summarily mocked. :))