A very interesting post from B.L. Ochman's blog:

"Study: 82% of Americans Trust Social Media Before Corporate Sites"

While corporate web sites are obviously full of self serving hot air, I'm a little surprised with the 82% number. That's a lot. Social media, to me, is a very interesting medium with a lot of potential but full of biased, barely credible people. It's very interesting that most people are looking to online social networks as a source of information.

Again, this is another data point to support the theory that public relations will become more and more important as companies lose their grip on the mass communications techniques that served them so well for the last 50 odd years.

And then we read about "Blogola" from the Wall Street Journal. Will the pendulum swing too far and destroy the credibility that social media seems to inherently have? Seems possible...