Almost Summer Reading

I'm not sure if June qualifies as summer or not. I used to think so, but some people classify summer as July and August. Seems a little short.

However you think about it, June is definitely the month to be outside as much as possible enjoying the sunshine and warm weather. 

Are you on the beach working on your tan? Then here are this month's relaxing must-read marketing articles:

1. Unleashing the power of B2B case studies, FierceCMO
2. How to get buyers to respond (even when they’re busy), Jeff Molander
3. Kahuna report: Mobile email trending upwards, messaging improves retention, FierceCMO
4. The Inbound Marketing Effectiveness Report, Act-on
5. Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics, Drip

Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Feel free to call me anytime.

May Reading

Suffering from vitamin D deficiency due to lack of sun? We should get some sun soon.

In the meantime, here are some interesting articles to check out.

1. Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics, Drip
2. Study: IT, finance departments most influential in B2B purchases , Fierce CMO
3. The Most Entertaining Guide to Landing Page Optimization You'll Ever Read, Moz
4. 10 of the most effective growth hacks The Next Web
5. Discover the Optimal Ad Copy for Every Keyword and Time of Day, SEM Rush

Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Visit www.honeycomb-consulting.com now.

Can February March? No, but April May.

I'm not usually a fan of puns, but this one slipped into this month's newsletter anyway. For you pun-tastic people out there: you are welcome.

For the rest of us, hear are this month's five must-read marketing articles:

1. Create More Value With Marketing, And Less Frustration, Sales Benchmark Index
2. F8 Update: 10 New Facebook Features Every Marketer Must Know , Buffer
3. Survey: HubSpot is top automation solution in satisfaction, market presence, Fierce CMO
4. 50 Split Testing Ideas (You Can Run Today!) Neil Patel
5. The Platform You Never Planned For, Platform Strategy

Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Feel free to call us anytime.

Spring Reading

I am procrastinating on my annual bout of spring cleaning. It's only March, I know. But I feel like I'm already ready for May! How about you?

While you are daydreaming about summer, take a few minutes and read these five must-read marketing articles:

1. 16 Copywriting Mistakes You’re Probably Making (and How to Fix Them), Shanelle Mullin
2. Report: More than half of app users bail within 30 days of download, Fierce CMO
3. What's hot in B2B website design, Patrick Goreman
4. 50 Split Testing Ideas (You Can Run Today!) Neil Patel
5. What’s Next? 8 Trends I’m Excited About, Medium

Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Feel free to call me anytime.

Busy Weekend Reads

The weekend is a time for rest, right? Maybe that was the case long ago, back in the 20th century. Everyone knows that Saturdays and Sundays can be busier than regular weekdays. Change is only constant.

That rings doubly true when I look back and think about the wide variety of clients that we've worked with recently.

Here are a few examples:

• publicly traded government contractor
• cybersecurity analytics platform
• consumer focused social discovery mobile app startup
• B2B enterprise software developer
• cloud computing cost reduction tool
• video messaging mobile app
• Wireless Distributed Antenna Systems engineering company

Whew. That a bunch of wildly different companies. I guess that's what keeps us passionate and excited each day- so many great teams building cool and interesting technologies.

Take a quick break from your busy weekend and read these five must-read marketing articles:

1. The 8 Players in the Programmatic Ecosystem, Brian Sim
2. Here are the Scripts for Sales Success — Emails, Calls and Demos That Close Deals, First Round Review
3. Product/Market Fit: What it really means, How to Measure it, and Where to find it, Eric Jorgenson
4. CMO Council: Marketers struggling to personalize, create real-time interactionsFierce CMO
5. 15 documentaries on Netflix that will make you smarter about businessr Business Insider

Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Drop me a line.