Technology-enabled Blitzscaling

I came across a series of notes taken by Chris McCann on Medium about a class at Stanford he is taking called Technology-enabled Blitzscaling, by Reid Hoffman, John Lilly, Chris Yeh, and Allen Blue.

This is literally a masters class in technology company marketing and operations.

I highly recommend everyone read every class in the whole course.

 Here is a video of the class.

 

Good read- "Why I Stopped Angel Investing (And You Should Never Start)"

I'm not (currently) an angel investor, but this article Why I Stopped Angel Investing (And You Should Never Start) by Tucker Max is an interesting insight into mind of one.

How Much of Your Audience is Fake?

How Much of Your Audience is Fake? from Bloomberg Business is a mandatory read for anyone involved in digital marketing and advertising. When the uncomfortable questions start being asked from your clients or managers, you need to know the answers.

13 SaaS Marketing Pros Reveal Their Lead Generation Strategies

Lead generation is part of the basic blocking and tackling of marketing. Lost? Read this article...

13 SaaS Marketing Pros Reveal Their Lead Generation Strategies

How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

Very good overview on how to solicit bloggers and other influencers to be brand supporters. Read the whole article here. How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

Quote:

Influencer marketing is one of the most effective ways to drive sales and grow your brand online. That's because people tend to trust bloggers they follow more than they trust you or your marketing. So, bloggers and other influencers can have a huge impact on your potential customers. 

However, getting bloggers to become your brand champions takes much more than a casual email: You need to take a structured approach to building a long-term relationship. The following nine steps should have you well on your way.