Are You Sleeping Correctly?

THE TRUTH ABOUT SLEEP, SCIENCE, AND PRODUCTIVITY - Fast Company

The bottom line: understand that sleep is highly individual, and to ensure that you can fall asleep when you need to, train your brain into knowing when it's time to turn the lights off.

Is DC becoming more of a technology and startup center?

Is DC becoming more of a technology and startup center? Seems to me that there is a a lot more activity than there used to be.

Washington area pops onto tech radar as alternative to Silicon Valley - Washington Post

“Silicon Valley is the hub of the tech industry. I would say you ignore it at your peril,” said Joe Payne, who sold Eloqua, his Tysons Corner-based software company, to Oracle last year.

But the Washington region is creating a selling point in stability and predictability. Take Tim Sullivan, who in 2004 was seeking West Coast investors for cybersecurity company Fidelis Security Systems. Venture capitalists in California insisted that he move there, but he declined and found East Coast investors for the company, which has since been sold to contracting giant General Dynamics.

Sullivan, who now heads a cybersecurity company with a Chantilly office, said he’s never had trouble finding qualified engineers in the Washington area, and he thought turnover would drive his costs higher on the West Coast. “If people feel like the venture’s not working out, they may not stick it out and they may look to the next hotter venture,” he said.

Here Are The Hottest Companies In Tech Right Now, According To Goldman Sachs

Here Are The Hottest Companies In Tech Right Now, According To Goldman Sachs - TechCrunch

I think we’ve established by now that what happens in Vegas actually never stays in Vegas. And, as you can see by the agenda obtained by TechCrunch that’s embedded below this post, the Goldman Sachs Private Internet Company Conference scheduled to take place in Sin City over the next two days is no exception.

The Goldman Sachs conference for private web firms is one of the most high-end and hush-hush events in the tech world. It’s essentially like the Hackers Conference or dinners at Sheryl Sandberg’s house or Fight Club, except for tech executives who are likely to soon go through an IPO or big M&A deal. If you’re on the invite list, you’re in pretty good company — and the first rule is that you don’t talk about it to others.

Is Your Business Failing at Content Marketing?

I like this article from Inc.com- 6 Reasons Companies Fail at Content Marketing, by Dave Kerpern. Do yourself a favor and evaluate your content marketing strategy after reading the article.

 Here are the six reasons:

1. They have no subscription strategy. 
2. They fail to inspire brand evangelists. 
3. They still keep their content creators in silos. 
4. They place traditional marketers in content roles. 
5. They overlook internal marketing goals. 
6. They miss out on opportunities to partner with traditional media.

Happy New Year!

I wish the best of luck for everyone in 2014!