Chad Bockius, VP of Socialware, new on Straight to the Point

I'm very pleased I got the chance to interview Chad Bockius yesterday for my latest Straight to the Point podcast. Chad has a unique role utilizing social media to market and sell social middleware, a new product category. He is the VP of Marketing & Product Strategy at Socialware, which provides the industry’s first social middleware platform, allowing you to transform public social networking sites into enterprise-grade channels for communication and collaboration.

What did we cover?

• How do you integrate social media activities across a large organization
• How do I address issues like data security and workflow management when integrating socialmedia
• What are the trends in social media adoption over the next year or so

Listen to the show on BlogTalkRadio here.

or just click play...