This is a really interesting talk that Seth Godin gave to the folks at Google last year which I just recently discovered on Google Video. Seth is the author of "All Marketers Are Liars". Seth is, of course, a very, very good marketer.

According to IDC, tech companies are going to increase spending on marketing by 8% this year over last.

IDC forecasts 8% increase in tech marketing spending

The story in B2B Online points out that IDC surveyed 40 senior marketing executives. I'm no statistical genius but what kind of margin of error do you get with a sample size of 40...50% plus or minus?