Showing posts with label social middleware. Show all posts
Showing posts with label social middleware. Show all posts

Wednesday, February 03, 2010

Chad Bockius, VP of Socialware, new on Straight to the Point

I'm very pleased I got the chance to interview Chad Bockius yesterday for my latest Straight to the Point podcast. Chad has a unique role utilizing social media to market and sell social middleware, a new product category. He is the VP of Marketing & Product Strategy at Socialware, which provides the industry’s first social middleware platform, allowing you to transform public social networking sites into enterprise-grade channels for communication and collaboration.

What did we cover?
  • How do you integrate social media activities across a large organization
  • How do I address issues like data security and workflow management when integrating socialmedia
  • What are the trends in social media adoption over the next year or so

Listen to the show on BlogTalkRadio here.

or just click play...