Hat tip to Nick O'Neill at Social Times for breaking the story, it looks as if MySpace is announcing that they have partnered with Yahoo, Twitter and others to have open portable profiles. TechCruch has more information here and shows a mock up of what it would look like while on Twitter.
This new found openness along with the developing Open Social standard will go a long way to creating a social networking environment that doesn't require me to keep 57 usernames and passwords and create a new friggin profile every time a new app or website pops up.
Showing posts with label Nick O'Neill. Show all posts
Showing posts with label Nick O'Neill. Show all posts
Thursday, May 08, 2008
Tuesday, April 22, 2008
Content Remains The King
People like relearning old lessons again and again, it seems. The phrase "content is king" has been bandied about for many years now, but some people still get confused when a new medium of communication comes along.
What you say is the most important thing in communications. Exciting and powerful media like social networks only work when the content is exciting and powerful. No one will follow your Twitter posts if you aren't interesting, compelling and engaging. Marc Hausman talks about the "entertaining of PR" and he's right. Public relations professionals will only be successful if they develop and distribute valuable and, yes, entertaining content.
The point of this post is remind anyone thinking about integrating a social media component into their communications strategy that what you say is the critical ingredient to a successful campaign. The fundamentals of good PR remain in place. When building and engaging social networks, it is very important to invest in those relationships by bringing valuable content to the discussion. Merely "being present" is not enough.
Nick O'Neil has a good post about Twitter etiquette which, I think, backs this up. Following people on Twitter just so you can notify them when your press release went out is missing the point. Spending the time to engage with people in an interesting, compelling and entertaining way will grow the credibility you are seeking and will build a valuable communications channel.
Thoughts?
What you say is the most important thing in communications. Exciting and powerful media like social networks only work when the content is exciting and powerful. No one will follow your Twitter posts if you aren't interesting, compelling and engaging. Marc Hausman talks about the "entertaining of PR" and he's right. Public relations professionals will only be successful if they develop and distribute valuable and, yes, entertaining content.
The point of this post is remind anyone thinking about integrating a social media component into their communications strategy that what you say is the critical ingredient to a successful campaign. The fundamentals of good PR remain in place. When building and engaging social networks, it is very important to invest in those relationships by bringing valuable content to the discussion. Merely "being present" is not enough.
Nick O'Neil has a good post about Twitter etiquette which, I think, backs this up. Following people on Twitter just so you can notify them when your press release went out is missing the point. Spending the time to engage with people in an interesting, compelling and entertaining way will grow the credibility you are seeking and will build a valuable communications channel.
Thoughts?
Monday, March 24, 2008
Monday's Links
It's a Monday, so here is just a quick list of the blogs that caught my attention today:
38 Must Reads on Online Reputation Management, Glen Allsopp
There's Plently of Value in Awareness, Josh Catone
D.C. Social Media Has Blown Up, Now to Get the Entrepreneurship Going, Nick O'Neill
Oh, and let's see- local PR firm gets caught with less than sharp interns.
38 Must Reads on Online Reputation Management, Glen Allsopp
There's Plently of Value in Awareness, Josh Catone
D.C. Social Media Has Blown Up, Now to Get the Entrepreneurship Going, Nick O'Neill
Oh, and let's see- local PR firm gets caught with less than sharp interns.
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