Wednesday, March 20, 2013

Hump Day Reads

Keeping up with the latest, most valuable thought leadership content on the Internet is always difficult. Luckily, I've curated five articles that I think every marketer needs to read. What do you think?

22 Ways to Create Content and Beat Writer’s Block- Business 2 Community

A Better Way to Measure Your Ad Campaign- Harvard Business Review

The Great Eight: Trillion-Dollar Growth Trends to 2020 - Bain & Company

Content Repurposing Is the New Way of the World - Duck Tape Marketing

Avoid These Three Deadly Sins of Sales Messaging - MarketingProfs

As always, if you like to learn more about Honeycomb, have a chat about your marketing plans for 2013, visit our website, send me an email or just call me at 202-497-8333

Thursday, March 14, 2013

Google Reader is Dead

Google announced the other day that Google Reader is being killed off. I'm not sure if you know of this fine program, but I use it several times a day to review and read many, many RSS feeds and websites. Combined with Flipboard on my iPad, it is one the best ways to consume content, I  think.

I have 380 feeds in my Reader, which I have collected over the years. I've been told that all of the other competing services are inferior and that they all basically crashed yesterday due to the crush of Reader users suddenly arriving to sign up.

I would happily pay money for this, until now, free service, but Google thinks that they have to focus scarce resources on other projects, which I understand.

I just seems to me that they could have generated some goodwill by releasing the source code as an open source project and let the users manage it.

The Fuhrer is not you can imagine.