The blog, "Break Down the Walls," has evolved greatly from an experimental pilot project to see if a blog could help support its public sector telepresence business to a successful social media portal integrated into the overall sales and marketing infrastructure. The Strategic team member who leads the account for Strategic wrote a post about working with TANDBERG back in March- read it here: http://cparente.wordpress.com/2010/03/16/breaking-down-walls-with-tandberg/. Here is a quick but illuminating quote:
Social media initiatives must demonstrate measurable value to earn their place in marketing budgets during tough economic times. Grounded in strategy and executed properly, social media can build audiences that directly support the bottom line of an organization.
Hear, hear. And I'm happy to see that strategic approach validated and recognized by local tech community...but its really a great pat on the back for the TANDBERG marketing team for taking a "risk" on social media and seeing it through to success.
Follow them on Twitter- @TANDBERG_FED