Thursday, August 02, 2007

The Unconference

I read an interesting post on Geoff Livingston's blog on BarCampDC, an upcoming "unconference." For those of you not familiar with the term or the concept, an unconference is a self-organized event where the participants schedule and arrange their own topics, sessions, space, speakers and sponsors, etc. This is all accomplished using those ubiquitous web 2.0 tools you've been reading so much about: blogs, wikis, feeds, whatnot.

The unconference concept has been around for a while, starting in the technology community, where it has evolved in a number of directions, not without controversy.

I do think, however, that sort of self generating gathering does have the potential to drive the margin right out of the trade show and conference business. Web 2.0 or social media has transformed publishing and media. Using the same tools and concepts, the same wave of change is heading to the staid world of trade shows. It'll be interesting to see how they react...

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